Trascrizione completa di Purposeless Posting – Instagram Content Mistake Pt.2 [Margins]

TRASCRIZIONE 🔗

WEBVTT 00:00:02.720 --> 00:00:07.360 You're listening to Margins, a mini episode of the magnetic pool. 00:00:07.759 --> 00:00:16.320 These are off-the-cuff moments pulled from the archives of live workshops, guest features, and QA's with me, Amy Pearson. 00:00:16.559 --> 00:00:18.320 These minis are unscripted. 00:00:18.559 --> 00:00:21.679 They are less polished, but they're still potent. 00:00:22.079 --> 00:00:23.920 Take only what you need. 00:00:24.160 --> 00:00:25.600 Let's get into it. 00:00:31.839 --> 00:00:33.600 How frequently are you posting? 00:00:33.840 --> 00:00:40.320 Looking back on my notes, I'm that person that will post and get in like a groove and then I'll stop for a while. 00:00:40.479 --> 00:00:42.240 But I'm really trying to do everyone. 00:00:42.399 --> 00:00:43.280 Don't feel bad about it. 00:00:43.520 --> 00:00:46.000 I'm really trying to do twice a week at this moment. 00:00:46.320 --> 00:00:46.960 Okay, great. 00:00:47.119 --> 00:00:48.960 Is that manageable for you at the moment? 00:00:49.200 --> 00:00:51.759 It's going to be a little difficult, but yeah, sure. 00:00:52.000 --> 00:00:56.159 I think this is what I mean by like having a sort of a strategy, right? 00:00:56.240 --> 00:01:03.359 Because if we if we don't know what we're going to be posting or have an idea of how we're going to get it done, it feels like a mammoth task. 00:01:03.600 --> 00:01:09.840 But if we've kind of got some things in place to make it really easy, it doesn't feel like it's such a hard thing to do. 00:01:10.079 --> 00:01:14.159 So this is great because obviously we all need to have an introduction post. 00:01:14.239 --> 00:01:18.159 And actually, you're showing me up because I should have one and I don't even have one right now. 00:01:18.400 --> 00:01:19.200 Um, I love it. 00:01:19.280 --> 00:01:19.680 It's great. 00:01:19.840 --> 00:01:22.000 And obviously you've got lots of engagement on there too. 00:01:22.239 --> 00:01:30.799 I think this is like the perfect example of one of those pieces of content that the goal of this is actually just to show people who you are. 00:01:30.879 --> 00:01:34.640 And yes, to get engagement, but I didn't mention this in the workshop. 00:01:34.719 --> 00:01:39.040 But sometimes actually the goal isn't about what we think it is on social media. 00:01:39.120 --> 00:01:43.760 Like sometimes the goal really is just teach people about who you are and have a place for them to find you. 00:01:43.920 --> 00:01:47.519 And that is like accomplishing itself already, right? 00:01:47.680 --> 00:01:58.640 The only thing I would suggest about this would be to have some of the relevant words bolded or highlighted or in a different color because it's good having me because I'm an ADHD. 00:01:58.879 --> 00:02:01.760 So my brain immediately when I see text like this, I just zone out. 00:02:01.840 --> 00:02:03.920 It doesn't matter what it is or who it is. 00:02:04.159 --> 00:02:11.759 Um, and so it's good for me to audit people with this brain because I immediately go, Oh, I'm like the person that's scrolling for hours. 00:02:11.919 --> 00:02:13.039 That's just how my brain is. 00:02:13.199 --> 00:02:17.360 So when I see something, I can easily go, you could improve this by, you know. 00:02:17.520 --> 00:02:18.479 Yeah, it makes sense. 00:02:18.800 --> 00:02:23.439 You could also do so many pieces of content based on this one piece of content. 00:02:23.520 --> 00:02:29.120 Like you don't need to just let this live and die in this one piece now, because there's so much in here that's interesting. 00:02:29.439 --> 00:02:36.400 And every slide, you know, you could have a whole carousel just with these four things, but call it something else and put a hook at the start. 00:02:36.639 --> 00:02:51.280 Or you could do a slide based on this, like a carousel based on this, and have you know five slides, and you could have an interesting hook at the start about you know the your favorite types of businesses that you've worked with, but that's not the hook, that's just the theme, right? 00:02:51.520 --> 00:02:52.000 So good. 00:02:52.080 --> 00:02:52.400 Okay. 00:02:52.560 --> 00:03:02.000 The other thing I would say is for your yeah, call to action, rather than having just heading to the website and the email, because on social media these days, no one will do that. 00:03:02.080 --> 00:03:03.120 Everyone is lazy. 00:03:03.360 --> 00:03:07.840 Everyone is lazy, even LinkedIn bio, most people don't click it anymore. 00:03:08.080 --> 00:03:17.199 So I would have like either a direct call to comment for a free 10-minute call, if that's what you do. 00:03:17.360 --> 00:03:18.719 If you don't do that, that's fine. 00:03:18.879 --> 00:03:32.479 Um, and then basically you're creating the sales process funnel to begin on Instagram instead of having like a big gap between the website and the Instagram, and you're breaking down the the process time to get in clients, if that makes sense. 00:03:32.639 --> 00:03:40.400 So you could do that, or you could do, yeah, or you could do like a freebie that you could give them as like a first step before they work with you or something, you know. 00:03:40.479 --> 00:03:44.639 But I think great content, but you could get a better result from the comments, if that makes sense. 00:03:44.800 --> 00:03:46.319 So this one, what does it say? 00:03:46.479 --> 00:03:48.400 Three packaging mistakes that scare off buyers. 00:03:48.560 --> 00:03:54.800 This is great because this is a perfect example of you're giving them a list, so you're saying three mistakes. 00:03:54.879 --> 00:03:58.159 So people are gonna want to get to the three mistakes on this content. 00:03:58.240 --> 00:04:00.560 That's what we do the number thing for, right? 00:04:00.960 --> 00:04:11.599 And even if you haven't got a lot of comments on this, if you're trying to get more packaging clients, this is the kind of content you could do more of to get more eyes on you. 00:04:11.919 -->

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00:04:12.319 Great. 00:04:12.560 --> 00:04:14.159 Love the two examples. 00:04:14.319 --> 00:04:16.399 Love that you've highlighted the keywords. 00:04:16.560 --> 00:04:17.519 I think that's really good. 00:04:17.680 --> 00:04:18.639 And you know what's interesting? 00:04:18.720 --> 00:04:21.839 And this is something worth talking about with you guys because you're designers. 00:04:22.079 --> 00:04:29.120 But I think what we find in the design space, and having been in it for so long myself, is that we have a lot of designers in our audience. 00:04:29.279 --> 00:04:44.639 And so it's important to make sure that the content that we're making, and I think that's good content that isn't specifically for designers, but it just I noticed in the comments, you'll probably find that other designers will engage with and comment on things that aren't really for them. 00:04:44.959 --> 00:04:51.680 And even though that's fine, we want to make sure that we don't pay too much attention to that and start making content for them. 00:04:51.839 --> 00:04:57.439 Because if you're not trying to work with designers, like then it's not helping you. 00:04:57.600 --> 00:05:04.000 And it's amazing to have a community of designers around you supporting you, but we have to remember that the content isn't for them. 00:05:04.160 --> 00:05:10.560 That's just one little thing I wanted to mention because I feel like that is a mistake that a lot of people make, right? 00:05:10.800 --> 00:05:15.439 Yeah, all of my followers are either past clients or designers. 00:05:15.759 --> 00:05:24.000 So with that last post, the three packaging mistakes, I'm trying to make like a hard right turn and forget about all the designers, like you were saying. 00:05:24.319 --> 00:05:27.759 And just focus on trying to attract the right clients. 00:05:28.000 --> 00:05:28.800 Yeah, that's great. 00:05:28.879 --> 00:05:32.800 I think use some of the prompts for today and and come up with some more stories as well. 00:05:32.879 --> 00:05:36.639 Like this is great because it's it's just clear mistakes that people are making. 00:05:36.800 --> 00:05:40.639 It will be something that designers also like because they can benefit from this, right? 00:05:40.720 --> 00:05:46.959 Because they're like, oh, that I can I can now be aware of these things and talk about it when I'm work trying to book clients. 00:05:47.120 --> 00:05:47.680 That's fine. 00:05:47.839 --> 00:05:50.079 Don't that don't let that stop you from doing it. 00:05:50.240 --> 00:06:04.399 But I think if you're also able to tell stories about your experience working with package clients or the solution that you've created for them, or you know, why you like doing packaging and what the benefit is for them. 00:06:04.480 --> 00:06:07.199 And you know, there's so many different directions you can go. 00:06:07.439 --> 00:06:14.959 Keep making content about it if you want more packaging clients, because there's so much you could do with this, and it's just the beginning, I think. 00:06:15.199 --> 00:06:15.439 Yeah. 00:06:15.759 --> 00:06:16.639 Thank you so much. 00:06:16.879 --> 00:06:17.600 My pleasure. 00:06:18.319 --> 00:06:19.519 Thank you for listening. 00:06:19.680 --> 00:06:25.839 I know it was unpolished, I know it was unscripted, but hopefully you still got something juicy out of it. 00:06:26.000 --> 00:06:32.639 If you're looking for free resources or ways to connect, head to the show notes or Sun MotherAmy on Instagram. 00:06:32.800 --> 00:06:34.079 I'll see you again next week. 00:06:34.240 --> 00:06:35.120 Big love.

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