Using Podcasting As A Content Strategy Extension

Lisa Graham
May 23, 2018 - "You may have scored the greatest guest in the world, but if the sound quality is poor no one will be interested in listening again."
Since 2017
Social Impact

►Tell us about you and your podcast

Our podcast is called Change the Rules because we believe the individuals who continually challenge the norm are who create the greatest impact in our community. Each week, Lisa Graham, Co-Founder at Notley hosts the show and invites a changemaker to speak on their innovative ideas.


►Why & how did you start this podcast? 

We started this podcast as a way to highlight our ecosystem. At Notley, we work with the community's most innovative nonprofits, startups, and local influencers to propel the "good" growth trajectory. As an organization we are continually inspired by the work our peers are doing and Change the Rules is our opportunity to share those stories.

We began Change the Rules in November of 2017. We have since recorded over 20 episodes and are excited to continue interviewing interesting individuals in the social impact ecosystem.


►How'd you find the time and funding to do this podcast?

A new episode of Change the Rules is released each week through our site and iTunes. We see the podcast as an extension of our content strategy and have made it a priority within our marketing direction for the foreseeable future.

We are lucky enough to have the support of Shayna Levin Brown as our wonderful audio producer/editor. Shayna owns the audio studio, Chez Boom Audio, in downtown Austin. Being a friend of the show, Shayna donates her time to record and edit each episode as her personal professional priorities align with the overall vision of Change the Rules.


►What do you gain from podcasting?        

Change the rules does not currently have any monetary sponsors, however, we see the podcast as a platform for our partners to engage with our audience. As our listenership continues to grow we will accept sponsorship directly related to the podcast. As for now, we offer the podcast as a way for our partners and local nonprofits to increase their awareness.


►How does your podcasting process look like? 

Before we even begin preparing for an episode we plan out our guests 2 months in advance. This process is dependant on available studio time as well as our host's and guest's schedules. We often interview high profile individuals and scheduling can become a difficult component of the process. Once we have solidified the guests and episode topics we create a detailed and unique prep document for each episode. This includes the intro, an outline for the discussion, and an outro with audio cues leading to the show notes.

We record for 2 hours every few weeks. Each episode is about 30 min long, and we are able to record multiple episodes within one studio block. All recording and post-production is done by Shayn Levin Brown, our Audio Engineer, and a week later we will receive the final episode.


►How do you market your show?

We market our show through our website notleyventures.com and iTunes. This is currently where we host each episode and where our RSS feed lives. We promote the show via our Notley Newsletter and Notley Ventures social media. Each guest is also encourage to share on their social channels and with their networks.

We have found that promotion through our distribution partners and guests has been the most useful.


►What advice would you share with aspiring (new) podcasters?

Throughout the process, we have realized that having an Audio Engineer, producer and editor that we trust makes the greatest difference. Their technical skills often cannot be replicated, and audio quality is of high importance when releasing a new podcast. You may have scored the greatest guest in the world, but if the sound quality is poor no one will be interested in listening again.

Show host Lisa Graham is also very adept at making our guests feel comfortable and confident. When recording an interview style show, it is very important to create an inviting environment so your guest feels more inclined to open up.


►Where can we learn more about you & your podcasts?

Updated: a year ago