Three Brothers Take Absurd Questions And Deliver Absurd Advice

Sept. 28, 2018 - "Be patient. You're probably not going to get 50k downloads your first episode. Relax and have a good time!"
Since 2017

►Tell us about you and your podcast

My name is Stephen Settanni and I am a marketer by day and comedian by night. I co-host "Hyperbrole: A Comedy-Advice Podcast" with my brothers Chris and Anthony, where we take absurd questions from fans or across the internet and deliver equally absurd advice. This started out as an excuse for my brothers and me to hang out, and to this day it stays that way, but just with more people listening. Not in a creepy way, though.


►Why & how did you start this podcast? 

I wanted to start a podcast because I was at a point in life where I wanted to start something new. My job paid the bills, so I didn't want to quit, but I wanted to do something on the side that I loved that may eventually pay me. I lived in NJ and commuted to NYC at the time, so the train ride every day helped me develop a voracious appetite for podcasts. While I listened to a lot of self-help/development, true crime, and meditation podcasts, my favorite podcasts were comedy. One of my personal favorites and biggest inspiration to start a podcast was My Brother, My Brother, and Me. I laughed so hard sometimes I wanted to cry, and thought, "hey, if those brothers can do it, so can I with my brothers!" I am not saying we're as funny as MBMBAM, but together we bring a chemistry that makes our listeners chortle at our jokes and feel like they're in on the conversations.


►How'd you find the time and funding to do this podcast?

Since all of the co-hosts have jobs, we schedule 1-2 hours a week to record the podcast and release a new episode every Monday. Between the recording, I also compile the questions, produce the podcast, and promote on social media/to friends, family, and strangers on the street, so it is like a part-time job. The only difference is - I really love every aspect of it! It's really cool to see us get more downloads, more engagement, and more love from fans every month - it keeps refueling me for more. Right now, we're funding our ourselves, but are looking for ways to help get funding to continue like Patreon or advertising on the podcast itself.


►What do you gain from podcasting?        

We're gaining a bigger family through podcasting - it's awesome to be speaking with people on Twitter about the last episode or getting emails from fans with their questions. We are taking sponsorships, but haven't partnered with anyone yet. Currently, we're getting between 1.5-2k downloads a month and growing, so we're excited to get into more ears.


►How does your podcasting process look like? 

For the podcast, we use Google Hangouts & Audacity with a couple MXL 770 microphones. We usually have friends as guests, but mostly do just us 3. We prepare each episode by compiling questions sent to us or finding them on Reddit, Yahoo! Answers, or other places.


►How do you market your show?

1st, we tried to add ourselves to as many podcast directories as possible to make sure we're there on even the most niche directories. Unfortunately, when we started we didn't have a big email-list, so we just spread the word to friends and family. We also started by responding to tweets of strangers looking for podcast recommendations - that was a lot of work! We also started following others and seeing what they did, including hashtags, etc.


►What advice would you share with aspiring (new) podcasters?

Podcasting is a lot of work - make sure you either have the friends that can help you or the passion to invest your time in what needs to be done to create, produce, promote, etc. Also, be patient. You're probably not going to get 50k downloads your first episode. Relax and have a good time!


►Where can we learn more about you & your podcasts?

Twitter: @hyperbrolepod

Updated: a year ago