►Tell us about you and your podcast
My name is Apple Crider. I am a 20 year old college student at UW Madison in Wisconsin and I have been podcasting for just under two years. I first got into podcasting after being interviewed on my local college radio station for a business I was running. I had such a great time during that interview that I decided I wanted to start my own podcast and start interviewing the people I looked up to.
The name of my podcast is Young Smart Money. Young Smart Money is focused on providing financial skills to young entrepreneurs. As I began to develop a passion for personal finance and entrepreneurship I started to realize that my peers around me had no idea how to manage their money, nor did they know how to make more of it. I started out just making content and then sending it to my friends but eventually word spread and Young Smart Money started reaching more and more people.
My listeners are young people who are ready to take control of their financial situation. People who have questions and are ready to seek out the answers. Each episode leaves listeners with actionable takeaways that they can implement into their own lives, so this show is for action takers.
►Why & how did you start this podcast?
I started Young Smart Money because after being interviewed on my local college radio station I was hooked on the idea of sitting down with cool people and asking them about things I was genuinely curious about. Prior to starting my podcast 2 years ago I actually didn't know what the word podcast meant. I had never listened to one and only found out about them when googling "how to interview people". I thought I was going to need radio broadcasting equipment to start an interview show but it turned out to be a lot easier once I knew what a podcast was. I released my first episode less than a week after learning of podcasts and it was TERRIBLE! I was essentially reading word-for-word off of a script and listening back to those early episodes still makes me cringe (it's a good kind of cringe though).
►How'd you find the time and funding to do this podcast?
When I first started I was releasing about 3 episodes per week. I had plenty of time for this as a full time (non-STEM) student and I really enjoyed learning about the ins and outs of recording, editing, and marketing my own podcast. Eventually I made my way up to doing daily episodes which lasted for 4-5 months before I decided to go back to 3. I would typically record in the mornings before class and edit my shows in the evenings. From the start I was batching everything and would typically record 2-5 episodes in a row and then spend the next week editing and promoting them. All in all I have probably spent less than $100 on my podcast (crazy right?). The only equipment I use is a Blue Yeti Microphone (that a friend of mine gave to me when he upgraded) and an HD webcam that cost about $20 on Amazon. Other than that I spend very little as my hosting is free and the podcast generates more than enough income to pay for my editor.
►What do you gain from podcasting?
After deciding to take my podcast seriously and devote more time and attention to it I started getting a lot more out of it. In the beginning it was purely relationship capital. Because it is an interview show, I have been able to meet some amazing people who I have looked up to years and had the chance to develop real relationships with these individuals. These relationships have opened up some amazing doors for me (including the opportunity to speak at multiple conferences as a 20 year old!). Currently I do make money as a result of my podcast, however it is not from sponsorships. Instead of monetizing the relationship with my listeners I choose to monetize the relationship with my guests. My main business is a funnel building agency so sometimes after I interview a guest and I feel like they would be a good fit as a client I will let them know about my services and potentially do some work for them. All in all I would estimate that my podcast brings in an additional $3,000-$5,000 per month in client work for my business.
►How does your podcasting process look like?
My podcasting process is very simple, and it is my opinion that most people significantly over-complicate their podcasting process.
Step 1: I find an individual that I would like to talk to and that I think would bring value to my listeners. I usually find these people through Instagram, LinkedIn, or mutual connections.
Step 2: I reach out to that person in a highly personalized way. This is usually a video message that I record for them.
Step 3: My assistant lines up a time that works well for both myself and my guest. I would recommend using a service like Calendly for coordinating schedules easily.
Step 4: I conduct the interview with my guest over Zoom.us (a free video conferencing software with built-in recording functionality. I use a Blue Yeti microphone to record which you can learn more about at applecrider.com/mic
Step 5: I send the raw audio and video files to my editor who edits them, distributes them to all of the podcast directories (using Anchor.fm), publishes the video version to YouTube, and creates social media promo material that I can post and share with my guests.
Step 6: My assistant lets my guest know when the show is live, makes sure they have all of the social media prmo materials, and asks them to share the show with their audience.
►How do you market your show?
I market my show almost exclusively through other people's platforms. When I was just getting started out I was pushing my podcast very hard to my existing audience that I had built up over about a year of consistently putting out content across different social media platforms. After a while though, I realized that the portion of my audience that was going to check out my podcast likely already had and that I needed to find a new pool of people to pull from if I wanted to continue to grow my audience. Because my show is largely interview-based each episode presents the opportunity for me to leverage the following of my guests in order to grow my own listener base. When it comes to getting my guests to actually promote the show I have three rules of thumb.
Rule 1: Have a good interview. This one goes without saying but if the interview leaves a bad taste in their mouth or does not portray them in the best light you will likely have a hard time getting them to talk about it.
Rule 2: Create content.If you want your guest to talk about the show you need to give them material to share with their audience. This could include graphics, audiograms, or email templates. Make sure whatever it is is high value and makes your guest look good.
Rule 3: Make it easy. The fewer steps for your guest the better. I personally do a lot of podcast interviews on other people's shows and while I want to promote them all it can be really hard to keep track of whose show I was on when and when that show is releasing. Being in contact with your guests after the show and keeping them in the loop is a great way to make sure they actually end up talking about it.
►What advice would you share with aspiring (new) podcasters?
I think the most impactful piece of advice I could share with an aspiring podcaster is to focus. I see so many new creators (young people especially) who get caught up in the shiny object symptom of running from project to project without giving anything enough time or resources to really take off. When you can fully devote yourself to your podcast for 3-6 months at least and give it a meaningful attempt, your odds of seeing it go somewhere and provide you with results go up dramatically.
►Where can we learn more about you & your podcasts?
The best place to find out more about me and my podcast is my website applecrider.com.
Additionally if you would like to network with hundreds of other podcasters and learn the tricks of the trade consider joining my free Facebook group podcasting.group
Young Smart Money can be found here - bit.ly/youngsmartmoney
Last, if you want to follow up with me the best place to do so is my Instagram @AppleCriderOfficial
Updated: a month ago