►Tell us about you and your podcast
Hi I'm scantron (aka lynn casper) and I have been doing my podcast Homoground since 2011. It started as an internet radio show spotlighting LGBTQ musicians and I now highlight LGBTQ music festivals, concerts, interviews with musicians and all things queer music. My listeners are music lovers spread across the globe.
►Why & how did you start this podcast?
I started out as an Internet radio show in 2008 and evolved into a podcast when the word was coined. I created Homoground because I grew up as a queer/filipina in a small town in North Carolina and didn't see many reflections of myself that I could relate with. Music was always a big part of my life; it was my therapy, my outlet of creative expression. I loved discovering new and obscure bands and sharing them with friends. First, I started by just featuring music my friends were making. Soon, strangers from all over the world were asking to be featured on Homoground. Music transcends so many barriers and unites us all despite our differences. Homoground is the thing I dreamed of having when I was a teenager. A queer version of MTV.
►How'd you find the time and funding to do this podcast?
I work a fulltime job doing something completely unrelated to my podcast. In 2012 I launched a kickstarter for Homoground's first art project called Feminist Playing Cards, a collaboration among 12 artists illustrating a full deck of playing cards. I raised over $12K with the Kickstarter to produce a run of the cards. Sales of the cards go back into the podcast. I setup a Patreon about a year ago which brings in some financial support. I also receive funding from sponsors and partnerships. I try to put out at least 1 episode a month. It used to be weekly, but.. life... I have a small crew of producers that help out when I can afford them.
Homoground will be launching its first "membership pledge drive" this Spring.
►What do you gain from podcasting?
The podcast doesn't make a ton. I still have a full time job and can only hire people on a per episode basis. I'm hoping it can get to the point where I can hire staff and pay myself consistently. but the biggest reward has been the people I have met through doing this show. Every single song that is featured on the show was manually submitted to us by the artists who created it. We're not just picking random songs that we like off Spotify. The podcast is highly curated and we have direct relationships with all the artists we feature. That's been so incredibly special and beautiful seeing the community that has grown because of Homoground. I received an email from someone who lives on an island off of Alaska who has no access to a local LGBTQ community. They stated that they look forward to episodes of Homoground because it helps them feel connected.
►How does your podcasting process look like?
I have a submission form where bands can submit their music to be featured on the show. The submissions get organized in DropBox. I listen to the submissions and read their answers to questions like "What's the biggest struggle you face?". Episodes take shape in different formats. Some feature 1 band and include an interview with the members, some episodes include a group of bands with some soundbytes woven throughout the music and some play like a mixtape. I receive enough submissions that I never run out of music!
►How do you market your show?
Homoground's Instagram is the most active. Posts are initially made on Instagram and then fed to Facebook and Twitter. Homoground stickers have been a pretty successful tactic. I send them to listeners if they listen to an episode all the way to the end, and leave them in coffee shops in cities I visit. They eventually pique people's interest and get spread around and people post them on social media:
►What advice would you share with aspiring (new) podcasters?
Don't be afraid to experiment and don't feel like you have to do what everyone else is doing. There's so much potential for podcasts and the audio medium in general. There's room for everyone. Be as authentic as possible. And for the love of god, please take clean tape! Clean and audible audio is the most important. It doesn't matter how good your interview is, if the sound quality is poor, you're doing a disservice to yourself, your show, your guest and your listeners.
►Where can we learn more about you & your podcasts?
Updated: a month ago