►Tell us about you and your podcast
My name is Greg Jones, I am the producer and co-host (along with Dan Alamillo and Scott Jones) of The Unfiltered Gentlemen Craft Beer podcast. We are centered around Craft Beer and the whole craft beer scene. Our listeners are passionate about good beer, as well as great food and drink in other categories. They are mostly in the 25-45 age range.
►Why & how did you start this podcast?
We used to have a sports news podcast, and after a few years and a few host changes, we decided we needed to do something that we were more passionate about and connected to. Our initial goals were to educate ourselves and our listeners on all things craft beer and craft alcohol (spirits, cocktails, etc...). This show was started in July of 2016. From concept to first release it took about 2 months.
►How'd you find the time and funding to do this podcast?
We release weekly episodes, we do a lot of prep and record "as live" to minimize post. We record two episodes at a time to help minimize the impact to our schedules when trying to meet up. It's quite the juggling act to find all the time to work on the podcast while also working full time, I'm sure more could be spent on the show if I had it. I probably spend at least an hour a day on marketing alone. It is completely funded by myself.
►What do you gain from podcasting?
We do accept sponsorships, so far they've only been for trades and such. We got our first one thanks to a friend in the beer industry. We're at around 900-1000 downloads a month. It's been fun to get educated on beer and the craft beer industry, and a lot of other aspects around it. Most of what we've gained is knowledge, and a lot of new friends that love beer. Our listeners are very passionate about drinking the good stuff.
►How does your podcasting process look like?
I save up content and stories between recordings, and day-of I put everything on to the two run downs for the show. We record two episodes with a mini break in between, and after I do any editing and EQ before publishing the show. They release every Tuesday. Every few episodes we have professional brewers on the show, I prefer to interview them in person, but when that isn't an option we use Skype. The main equipment we use in the studio:
►How do you market your show?
Our show can be found on every major podcast app, we even put out a challenge to our listeners to see if there's an app we aren't on. Most of our listeners come from iTunes/Apple Podcasts, probably 70%. We use Facebook, Instagram and Twitter for most of our marketing. As well as guesting on other podcasts. We find that Instagram get's the most engagement of the social media platforms. Guesting is also great.
►What advice would you share with aspiring (new) podcasters?
Audio quality is important, no matter what other people say. Some people get by with out good quality sound, but that's only if they already have a following. Don't listen to people that say you can have one microphone for 4 people, it's awful. Also, try and be as engaging as possible, both on the show and in social media.
►Where can we learn more about you & your podcasts?
Updated: 7 months ago