►Tell us about you and your podcast
My name is John Toycen and I'm the host of You're Dead Too. I've spent my life studying existential philosophy and dealing with a career in banking. I left the banking world to look after my family and found podcasting as both a personal and professional joy.
My podcast, You're Dead Too, is about our shared, inevitable demise. We're all going to die but we don't often talk about it openly or honestly. The podcast is a safe place to do so. Everything from coding in the ER and returning to life to sharing stories of haunted homes in our childhood, people experience death in a number of ways and we would benefit from opening up about it!
►Why & how did you start this podcast?
I love podcasts! I've listened to a multitude for years now, but they change depending on my taste and mood.
The initial goal of doing this podcast was to have an outlet to talk about something I knew I was comfortable with and interested in that I didn't think would be oversaturated or done to death, no pun in tended. As I state in my interview in episode 10, if I shut it all down now and took away only what I've spoken with people about, I would be happy. I've learned a ton and had some enlightening discussion along the way!
I started this after a bolt of inspiration around New Years 2019. From inception to posting my first episode was roughly three months, mostly due to planning, getting guests lined up, learning to edit audio and setting up all the pages and profiles.
►How'd you find the time and funding to do this podcast?
Episodes are done weekly, typically with a guest to speak about their perspective or experience. Producing an episode is typically four hours or less, meaning I have the conversation recorded, listen back to it and due the necessary tweaking. I don't like to be too excessive with edits as a natural conversation flows so much better to me.
I left my day job after the company I worked for eliminated my line of business and gave me severance for a decade of work. I'm a stay at home dad so I tend to schedule interviews and calls after bedtime and do editing during naps and quiet time.
Funding was fairly minimal as I had a healthy starting off point for equipment and tech. I had a laptop and space to record with decent sound. All I had to do was trade in some old gear for new mics and stands and I was ready to go! Used the additional funds leftover from trading in old gear to register domains and set up hosting. I love that the overhead for podcasting is as little as it can be to reach the entire planet!
►What do you gain from podcasting?
Right now this isn't a for-profit endeavor. I'm doing this as a benevolent act for myself and for humanity as a whole. Not in a grandiose sense, but in the idea that if one person takes anything helpful from it in the long run, then it will have been worth it.
I'm of course open to sponsorship and promotional aspects but I'm motivated by an intrinsic reward, not extrinsic. It's fun for me, so stressing about making this as profitable as possible is not a motivator at the moment.
►How does your podcasting process look like?
My process is pretty straight forward in that it's just running a couple of Yeti mics into Garageband. I have pop-stoppers for vocals and basic DIY soundproofing in my recording space.
Guests so far have tended to be personal friends and connections but I'm casting a wider net as time goes and my skills with interviews increase. Preparation is more about helping my guests get comfortable talking about the subject matter and helping them set boundaries for the conversation. Given the nature of the podcast, there's a fair amount of scene setting for guests.
I've only done in person guests so far and if at all possible I'd like to continue to do so but I'm certainly open to skyping/calling guests if the scenario calls for it.
►How do you market your show?
As far as where listeners can find the show, whenever an avenue is available I apply and submit. Currently on iTunes, Spotify, Google Play, Podbean, you name it. Happy to be a vessel for self discovery wherever the platform presents. The service I use for hosting provides reliable metrics for me to monitor traffic but again I'm not obsessing about it.
As far as marketing, it's simply word of mouth combined with SEO and social media pushes. I've been active on twitter, instagram and reddit with my relevent hashtags and user lists but again this is weird, heavy subject matter so there's some nuance to getting the word out.
►What advice would you share with aspiring (new) podcasters?
I've learned that you're your own boss for it, which is both a blessing and a curse. I can feel the temptation of not wanting to get something done but in the end I know I'd let listeners down in addition to myself so I like to push myself to be consistent and resilient in the face of procrastination.
For rescources, r/podcasting on reddit has been super helpful. All the basic info is there and the community is very helpful! Also having a friend who has been doing this a while longer has been an amazing help. My friend Ryan over at The What If? Podcast was so kind to show me the ropes and encourage me to push myself when I feel overwhelmed.
►Where can we learn more about you & your podcasts?
@youredeadtoo on instagram and twitter
Updated: a month ago