►Tell us about you and your podcast
Bryan Strawser, Principal & CEO at Bryghtpath - I'm the principal host, I'm often joined by Bray Wheeler, one of our consultants.
Our podcast is "Managing Uncertainty" - where we discuss global risk, business continuity, crisis communications, and crisis management. In short, we focus on disruptions that might impact your company or non-profit - and actions you can take to prepare, mitigate, respond, and recover to those disruptions.
My background is a 25+ year career in corporate security - first at Target Corporation where I wrapped up my time as the Sr. Director, Global Crisis Management, Business Continuity, and Intelligence. I started Bryghtpath in 2014 and the podcast started up in 2016.
Our listeners are a mix of thought leaders, executives, and professionals that work in business continuity, information security, or crisis management - along with business leaders who are seeking to learn more about these domains.
►Why & how did you start this podcast?
As we were growing our consulting company back in 2016, we were continually looking for ways to share our knowledge and authority in our practice domains with a broader audience - podcasting seemed like a logical next step for us at the time.
Our initial goal was to do an episode a month or so - this evolved over time into a 2019 goal of doing an episode or two every week. So far we've kept to that schedule.
We're motivated to podcast because of a desire to share our knowledge. I've been the fortunate beneficiary of many friends and mentors in our practice domains that have taught me a lot along the way -- podcasting seemed like a good way to pay that back somewhat.
We started in November 2016 - I think we recorded the episode a few weeks prior to that. We waited until we had a couple episodes recorded and ready to go before launching publicly.
I do listen to several podcasts myself -- I like a lot of history and international relations / military discussion podcasts.
►How'd you find the time and funding to do this podcast?
Currently, we're releasing a podcast episode or two each week. On average it takes me about 30-45 minutes to edit an episode, add the intro and outro, and have the MP3 file ready to go --- but depends on how many mistakes we want to edit out in the process.
Doing the podcast is part of my day job, but it is something that I have to make time for -- which is easier said than done in some days.
We do not spend any money presently on marketing the podcast -- we've just let it grow organically.
►What do you gain from podcasting?
We enjoy doing the podcast, so I think we gain a lot personally from doing something that we enjoy - and in doing so, we're giving back to the communities around our practice domains.
But I do think there's been a positive gain for our business - we have a growing number of listeners who are hearing us talk authoritatively about topics and practice domains that we're all interested in.
We often hear from clients and potential clients that they listened to Episode X and they were really impressed by our discussion and the approach. I have to believe this translates into more interest in working with us - and thus more sales.
We do not take sponsorship for this podcast.
►How does your podcasting process look like?
We have a dedicated audio studio space in our office with space for up to four folks.
Each seat has a Shure SM7B microphone mounted in a Rode PSA1 studio mount. The microphones are running into a Behringer Q1202USB 12-Channel Mixer. We then connect the Behringer into a Macbook Pro via the USB Interface. We run a backup recording on a Zoom mobile recorder as well.
For audio editing we use Audacity. We have a professionally recorded intro and outro with music that we add into every episode.
Preparation is fairly casual. For our main topical episodes where we are deep diving into a topic we usually create a fairly simple and straightforward outline. For our more "newsy" episodes, we usually meet 30 minutes before the episode and talk through what we want to cover.
We do not have guests typically on this podcast.
►How do you market your show?
Our listeners are primarily folks that follow us on social media (Facebook, Instagram, Twitter) or are on our mailing list. We post each new episode to all three social media channels - and send out in our weekly newsletter.
I find email to be the most useful - and our stats seem to indicate is the most productive traffic source for us.
►What advice would you share with aspiring (new) podcasters?
Years and years ago, I interviewed Chris Brogan about podcasting for a podcast I used to lead - and Chris's advice has stuck with me.
"Just hit record"
I think we overcomplicate this a lot - and get too focused on gear and gadgets and processes.
Just hit record. The rest will come along.
►Where can we learn more about you & your podcasts?
Company blog: bryghtpath.com/blog
Updated: a month ago