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This Podcast Discusses How To Take Calculated Career Risks

Adam Pascarella
Jan. 1, 2019 - "You will probably have to focus on marketing more than you initially expect."
Since 2017
Careers

►Tell us about you and your podcast

I'm Adam Pascarella, the founder and host of The Power Of Bold. The podcast discusses topics related to risk-taking, entrepreneurship, and bold living.

My listeners are young, ambitious individuals who want to take calculated career risks. Often, this means dipping their toes into startups or entrepreneurship, but it can also mean a move to an entirely different industry. Regardless of their objectives, my goal with the show is to help listeners navigate some of the mental barriers and obstacles that they face when contemplating a significant career change.

 

►Why & how did you start this podcast? 

I am a veteran of the podcast game, having started my first podcast back in 2008 at the University of Michigan. I enjoy podcasts because of their inherent nature. It is much easier to do deep-dives on niche topics, as compared to other forms of digital media. I listen to many podcasts myself, ranging from Masters in Business to Trailblazers with Walter Isaacson.

I started The Power Of Bold to solve a problem that I faced in my life. I was a litigator at a large, commercial law firm in New York City. After practicing law for two-and-a-half years, I wanted to take my career in a more entrepreneurial direction, yet I didn’t know how to overcome some of the mental barriers that I experienced. Thus, I started The Power Of Bold to help professionals who want to take a calculated risk with their career—whether that involves entrepreneurship or not.

I released the first Power Of Bold episode in May 2017. It took me about two weeks to release my very first episode. This was due to several factors, including some technical challenges and the fact that I wanted to release three episodes to launch the show.

 

►How'd you find the time and funding to do this podcast?

I am an entrepreneur who makes The Power Of Bold a key component of my project portfolio. We release an episode every two weeks and most episodes are about 45 to 60 minutes long. It takes a good amount of time to produce an episode, but I have developed processes to make the project slightly easier.

As for my podcast expenditures, I pay a nominal fee every month for Libysn hosting. Beyond that, I have a modest marketing budget that I allocate to social media ads. Most of my marketing is focused on good old-fashioned hustle.

 

►What do you gain from podcasting?        

My main benefit from starting The Power Of Bold has been to help listeners take risks in their lives. I was facing a situation where I wanted to leave a safe, secure job to try something else, yet I was feeling fear in doing so. As I said, I created the podcast to help others overcome mental barriers and hurdles so that they can live their professional lives on their own terms. Along with this satisfaction, I love learning from my guests. Having the ability to speak with a world-class experts on a wide array of topics will never get old.

At this time, I do not have any sponsorships. That said, I would consider sponsorships in the future.

 

►How does your podcasting process look like? 

As for starting tools, I host my podcast on Libsyn. It has been a great experience thus far. I used the Blue Yeti Snowball microphone (https://amzn.to/2CFEECt) to start out but have moved on to the Blue Yeti USB Microphone (https://amzn.to/2CGU6hG). Both are great. I use Apple’s Garage Band to produce episodes. I also use Auphonic to clean up some of the audio on each episode. For graphics and clips of episodes, I use Canva and Headliner App, respectively. Finally, I use Otter.Ai to generate rough transcripts of each and every episode.

One way I find guests is in my local bookstore. I have found that it is easier to schedule guests when they are promoting a new book. Because of this, I scan the titles for my particular niche and see if there are any new books that could interest my audience. If so, I proceed by directly reaching out to the author.

Often, I initially contact guests by sending out cold emails. It’s not as scary as you may think! While yes, it is much better to have a warm introduction, some of my best interviews have resulted from cold emails. In fact, if you’d like to learn more about cold emailing, I devoted an entire episode to this topic (which you can find here).

To prepare for each episode, I spend a good amount of time studying the interviewee’s background and reading their published work (which is often a book). When reading their work, I take fairly copious notes and highlight certain passages that I want to discuss in the interview. While this takes some upfront work, the work pays off during the conversation.

I almost entirely interview guests via Skype.

 

►How do you market your show?

I believe that the baseline for great podcast marketing is distribution, so I make it an effort to be on as many podcast directories as possible. Simply put, you never know where your audience will find your show. While iTunes, Google Podcasts, and Spotify are the three largest sources for new and returning guests, I have found guests from smaller, more niche podcast directories.

Beyond distribution, I emphasize several other tools to market The Power Of Bold. First, I rely on social media marketing. I post show updates and clips from prior shows on Facebook, Twitter, Instagram, and Pinterest. The objective is to (1) find new audience members and (2) engage with listeners who have become fans of the show. I have also found Reddit to be a useful way to spread the word about my show. At the conclusion of each episode, I also draft an essay containing my reflections. I used to post those essays on Medium (particularly, a Medium publication called The Startup), but now I am posting those essays to my personal website, as I want to take more ownership and control over my content.

While social media marketing has been the most useful, I have found that a combination of these strategies has led to continued growth for the podcast.

 

►What advice would you share with aspiring (new) podcasters?

There are two critical things that I’ve learned from my podcasting experience thus far. First, it pays to pay attention to your audience. Even though you may have a defined vision of where you want your podcast to go, your listeners can provide some unexpected insights and feedback. Those nuggets of information can be extremely valuable in order to retain and grow your subscribers.

Next, you will probably have to focus on marketing more than you initially expect. There are essentially no barriers to starting a podcast, so the competition is extremely fierce. You have to find a way to separate yourself from the pack. This, quite obviously, is much easier said than done, but the point still stands. One of the best ways, however, is to target a very defined niche and provide them with stellar content. This is what we try to do at The Power Of Bold, but it takes time for every podcast.

When first starting out your podcast, I would recommend that you check out Pat Flynn’s resources. He has a helpful video series on how to get started from scratch. Beyond that, however, I have simply gained knowledge through trial and error. If I encounter a problem or obstacle, I simply look for a blog post or book that can help me solve the problem as efficiently as possible.

It also helps to develop a written list of procedures when producing your podcast. While it may become second nature to you, your list can (1) help you avoid any unnecessary mistakes and (2) be the basis of freelancer instructions should you decide to delegate certain tasks.

 

►Where can we learn more about you & your podcasts?

You can learn more about the podcast by visiting its website (thepowerofbold.com). We are also active on social media, including Facebook (@powerbold), Twitter (@thepowerofbold), Instagram (@thepowerofbold), and Pinterest (@thepowerofbold).

If you would like to learn more about me, including my current projects, feel free to visit my personal website (adampascarella.com). And last, but not least: you can send an email to [email protected] with any comments, suggestions, or general thoughts. I look forward to hearing from you!

Updated: 2 months ago

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