This Mother-daughter Duo Talks About The Healthy, Plant-based Lifestyle

March 29, 2019 - "Make the podcast fun and natural, be unapologetically​ you."
Since 2019
Alternative Health

►Tell us about you and your podcast

Hella Nuts, the Plant-Based Eatery is a Vegan / Plant-Based Cafe opening in Oakland California 2019. The minority-owned, mother-daughter plant-based duo, created a parallel podcast in conjunction with the restaurant as everyday people segue into a healthier lifestyle! Mieko and her daughter, Kami love to create and consume great food together! That connection and passion have moved them into a healthy, plant-based lifestyle, one they want to share with the world. Lively conversations, fun cooking demos, and special guests are in store!

Our listeners are marginalized minorities in food desert communities as well as the minorities who question if veganism or the plant-based lifestyle is for someone like them. We want to be as relatable​​ as possible.


►Why & how did you start this podcast? 

We wanted to inform our minority peers of their health choices, outcomes, and possibilities. Both of us looked at each other as inspiration as we began our journey months apart, we related well. We are also opening a plant-based cafe and we thought this tied along very well. We launched the podcast 3/22/2019. It took us 10 recordings to get the first one solid, however upcoming​ episodes were complete.


►How'd you find the time and funding to do this podcast?

We release an episode weekly. It usually takes one complete week to produce and edit an episode. I work from home and my daughter is a full-time college student. We record late at night via an online database. We make it work the best way we can.

We fund the podcast ourselves. Currently using free temporary hosting.


►What do you gain from podcasting?        

We are Amazon, Share-A-Sale & Shopify Affiliates. We mention exclusive codes during podcast to generate revenue. I would love for sponsorship opportunities. We only have one episode to date and another airing 3/28/19. On Soundcloud,​ we have 103 plays 12 in Indonesia. I am unsure of our Spotify, Buzzsprout, Sticher, iTunes, GooglePlay plays thus far.


►How does your podcasting process look like? 

For editing,​ we use Adobe Auditon or Protools. We use Instagram hashtags​ to find folks we may want to interview and DM them. We also use a lot of our current network. We use a shared Google Doc and talk every few days about the topics and make notes to gaze at for deeper organic discussion. We use Ringr or Zencaster to remotely interview guests.


►How do you market your show?

After our 3rd episode, we will have a better line on our demographics and breakdown acquisitions. We are currently listed on iTunes, GooglePlay, Spotify, Stitcher & Soundcloud. We have applied to but are waiting for approval from Pandora & IHeartRadio.

The best marketing for us so far has been personal text blasts, Twitter, Instagram, Facebook, LinkeIn and word of mouth.


►What advice would you share with aspiring (new) podcasters?

Use google to find affiliate programs before you begin. Make the podcast fun and natural, be unapologetically​ you. Listen to various podcasts to see what you love and hate. Set up a soundproof room or space. Have headphones & and microphone​. Cap out your noise at a certain level.


►Where can we learn more about you & your podcasts?

Instagram : @hella_Nuts
Twitter: @hella_Nuts
email: [email protected]

Updated: 6 months ago