►Tell us about you and your podcast
My name is Kallum and I am the owner of Life's wonders by unCrazed.
I interview celebrities and distribute the content through iTunes, Spotify, Anchor and all major podcasting platforms including Listen Notes.
My listeners are those interested in celebrities and Hollywood in general; overall, individuals that want to hear true and honest content without the clickbait titles and headlines, in a nutshell, steering away from gossip and fake-news.
►Why & how did you start this podcast?
I was fed up of listening and reading fake-news content, and how the media are trying to portray celebrities as 'crazy', which is where the idea for 'unCrazed' came from.
unCrazed basically means taking the 'crazy' out of Hollywood. Life's wonders, the actual name of the podcast, is a play on words, or a phrase that people use on a regular basis, such as, "I wonder where that celebrity is," or, "I wonder what thatcelebrity is up to,".
My initial goals and motivations for doing the podcast were to filter out the rubbish and get the truth from celebrities, perhaps if there's a particularly damaging headline circulating the tabloids, I want to get the information directly from the individual whose reputation has been affected and hear their side.
It has taken me around 12 months to get the brand off the ground and to where it is now, and the first episode will be available on all major platforms from January 31, 2019.
►How'd you find the time and funding to do this podcast?
Finding the time was difficult, I was working full-time, managing a love life, and trying to build a full-time brand which fortunately I could focus my energy into once I gained a form of financial income from the website and soon the podcast.
I was also in a good position after a close friend provided some investment to enable me to get the idea off the ground.
I fund the podcast myself though, and the content on the website is funded through monetising the content through advertisements. In terms of actually paying for any of the hosting and distrubiton, I was again fortunate enough to find a platform that gave me the ability to build and serve content at zero cost.
►What do you gain from podcasting?
I take sponsorship in order to gain revenue from the podcast, but I don't want to spam my audience.
There's nothing worse than watching or listening to your favourite show and suddenly you are bombarded with advertisements that in some instances cause an audience to switch off. In the words of Ariana Grande, they 'thank u, next' the content.
As the podcast hasn't officially launched yet, minus the trailer episode, the estimated downloads/plays per episode are 30,000, which can be seen through social media growth and the audience attracted on the website alone.
I am excited to work with sponsors to promote their service/product in a healthy and organic way, alongside ensuring their product will match with my audience. Yes, someone throwing money at you for sponsorship can be great, but why would my audience want a product or service from a company such as a business to business company? It just wouldn't make sense.
At the moment, sponsors for my podcast are readily available from Anchor, they match you with a sponsor that works with your brand and a script is given to you; record a clip reading the script and it automatically generates revenue once you hit the save button.
►How does your podcasting process look like?
For editing, I wanted to keep my podcast as natural as possible; obviously taking away as much static-noise as possible, but without giving it too much of a premium style. Of course, I want to make it as professional as possible, but sometimes audiences just want to hear the raw content, especially when it's me interviewing a celebrity.
In terms of actually editing the episodes, I use open-source programs such as Audacity or DaVinci Resolve, and although it's primarily a video-editing program it makes for a mean audio-enhancement tool.
Now if I told you how I get my interviews, everyone would be doing it. However, I can say that I have established myself in Hollywood, getting to know people within the industry and organically generating contacts that lead to people contacting me with their clients for interviewing.
9/10 I interview people through Skype, or telephone. As most of my interviewees are based outside of the UK, where I am, it would become increasingly expensive to travel for a 20 minute conversation, unless of course I happen to be in the US.
►How do you market your show?
Listeners can find the show on iTunes, Spotify, Anchor or even at my good-friends at Listen Notes. In order to market each episode, I really push for the content to be visible to fans of each celebrity, and of course my already established audience, typically via social media or through the website.
Word of mouth is good too, if you have 10 people in a room with 90% carrying a smartphone, you just have to say, "hey, listen to my podcast," and just like that you have 9-new subscribers.
►What advice would you share with aspiring (new) podcasters?
I have learned so much over the last 12 months; one piece of advice I would give is to not rush your passion.
Granted don't sit on the idea for months or even years with that burning desire to do it someday, start putting the effort in now otherwise you could wake up one day and visit Listen Notes and find your podcast name swiped up by someone else doing exactly what you told your friends and family you were going to start doing last month.
The internet is your friend when it comes to research and finding the best resources to start your podcast. I would recommend listening to a podcast that is in your field, if you are wanting to do comedic podcasting, listen to Michael Rapaport's show, for example... 18 rated for most episodes.
►Where can we learn more about you & your podcasts?
You can learn more about my podcast at uncrazed.com, or follow unCrazed on social media--Twitter is @unCrazedUK, but Facebook and Instagram are @unCrazed.
Updated: 6 months ago