Brand Hero w/ SwagSam | Marketing | Branding | Events | SWAG | Promotional Products | Silicon Valley
►Tell us about you and your podcast
Sam Kabert AKA SwagSam. I only have 8 episodes so far, however, I do one a week and have 10 in the bank scheduled so I'll be up to 10 in just 2 weeks! This is the podcast for those whom do not fast forward commercials, for the dreamer that takes pen to paper and maps out their vision, and for the people that wake up in the middle of the night with creative ambitions.
You are a Brand Hero if: Your passion for marketing comes from an inner desire to create. You enjoy the journey just as much as the destination. Your dreams become a reality. Join SwagSam as he explores the world of brand strategy and what it takes to have the discipline to stay focused to reach your goals. You will learn from experts like John Lee Dumas, Tucker Max, Pia Silva amongst others on how to have “Success with Swag(ger)”. This podcast is sponsored by ValueBP where they represent the only form of advertising that the recipient says “Thank You” .
►Why & how did you start this podcast?
I listen to a ton of podcasts. I usually search for a new one every couple weeks or when I'm inspired to learn about something new. Honestly, in 2016 after the NFL season was over I became a podcast junkie. See, I'm a huge fantasy football fan and that's all I listened to so once the season was over I began looking for new podcasts. My first podcast for Brand Hero was launched on 1/13/18. It took me several months to launch this one. The motivation came from a few well known podcasters as well as peers that I saw podcasting.
►How'd you find the time and funding to do this podcast?
I release an episode every Tuesday. Producing a podcast isn't too difficult at this point as I have a documented process and work with a team of VA's to edit, publish and schedule the pod as well as the social media. I'm an entrepeneur and this is in a sense lead generation as well as a passion project. I typically do podcast interviews during working hours and spend anywhere from 1 to 3 hours, depending on the day, on this pod. Otherwise, I'll work on it after hours and on weekends.
►What do you gain from podcasting?
I love meeting new people. One of my favorite things about podcasting is networking. I do not have any sponsors. This does build my personal brand.
►How does your podcasting process look like?
InMails/Cold Emails etc. to land guests. Calendar invite Sent. Internally create outline and do research. Send calendly link to guest. Record. Send to VA to do editing. VA does a summary of the pod and uploads to my website. VA schedules social media. I send an email to the guest the day of release letting them know it's live and asking if they can share on their social medias etc.
►How do you market your show?
Guerilla marketing mostly.
►What advice would you share with aspiring (new) podcasters?
Search SwagSam and/or Brand Hero and if you want to start your own follow John Lee Dumas' course.
►Where can we learn more about you & your podcasts?
Updated: 6 months ago