►Tell us about you and your podcast
Our names are Robin, Marci, and Adam. All three of us have degrees in visual media. We love film and TV, and we've been bonding over it for 14 years! Our podcast is called The Black Case Diaries. We discuss any topic relating to film and TV. We try to educate audiences about unfamiliar topics while trying to learn ourselves! Our listeners seem to belong to be in the 20-30 age range. We try to appeal to anyone who is passionate about movies and TV.
►Why & how did you start this podcast?
The decision to make the podcast started a few years ago when two of our co-hosts lived together. We realized that we had a strong rapport and listening to other podcasts made us want to try it ourselves. Adding the third person just made things click. Our motivation was to be part of the broader conversation. We're all introverted, and the podcast has given us a chance to learn more about who we are and what we have to offer others in terms of knowledge and entertainment. We started recording episodes about 5 years ago, but we never put them anywhere. In November of 2018, we decided to start trying again and forced ourselves to put the episodes out there. So, technically it took us a few years to release our first episode. But when we launched, it took a couple weeks.
►How'd you find the time and funding to do this podcast?
We release an episode every week. Sometimes we release a smaller episode along with the new full length episode. We typically spend a week gathering necessary information and ideas for the episode. The editing process usually takes 5-8 hours. It really helped that we created a consistent schedule for recording and releasing. We record on a specific day and work around it. One of us has a more flexible work schedule and is able to work more on marketing.
►What do you gain from podcasting?
We do not currently take sponsorship but would like to eventually! Our podcasting has benefitted us greatly through friendship and education. We are still new and we feel like we've already learned more about film and each other. Keeping adult relationships can be difficult and the podcast has given us the opportunity to spend more time with each other doing something we love. We also feel like podcasting has given us a creative outlet not only through our voices but through the ideas behind each episode and marketing.
►How does your podcasting process look like?
We use two Tonor microphones, one Scarlet Studio mic, and a 2000's Audio mixer. We record straight into an H4 Zoom which takes SD cards. All of our editing is done in Adobe Premier. We have not had any guests yet for the podcast, but we may in the future. Interviewing isn't really part of our format. Every time we record, we decide the topic for the next week's episode. Then we create a google doc that we all edit throughout the week. This is where we add research and links to our discussion.
►How do you market your show?
Our main show's site is Podbean. We direct most of our listeners to the site through Twitter, Instagram, and Facebook. Our podcast is available on iTunes, Google Podcasts, Spotify, and Stitcher. Podbean provides us with analytics so we do have a breakdown of acquisition sources. Right now iTunes has our highest percentage of listeners. We find Instagram and Twitter to be the most helpful with marketing. Instagram provides us the ability to use our visual strengths in order to market new episodes. We create unique visuals for each episode to draw in listeners. Twitter allows us to communicate directly with listeners and other podcast hosts. We also create physical marketing tools (magnets/shirts) to help get the word out.
►What advice would you share with aspiring (new) podcasters?
Well, we are still a very new podcast! You can learn more about us on our blog: blackcasediaries.wordpress.com. We are also on Twitter and Instagram. On our journey we have learned how important it is to differentiate ourselves from other podcasts. We understand now how important it is to establish a voice early on and be confident in your story and who you are. We started to recognize the time commitment a podcast entails, which is much more than we realized. We discovered that good equipment and having an established space are important, but having good content is key. We are still learning every day, and that's what we love about this process. Other podcasts are a great resource as you start out. We found it helpful to watch their process and learn from the pros. Groups like #Podernfamily are incredibly helpful when it comes to networking.
►Where can we learn more about you & your podcasts?
Updated: a month ago