How "The Cliff Notes Podcast" Helps It's Creator Hone Their Skills

Tristan Bailey
March 13, 2018 - "Watch videos on sound quality, talk to other hosts, and mentors that are hosts."
Since 2016

►Tell us about you and your podcast

My name is Tristan Bailey and I run my own digital agency after 15 years in the web industry. I offer consulting strategies and build to companies selling my own products B2B.

The Cliff Notes Podcast is a podcast where we talk to leading people working at the junction of Manufacturing and Digital. It is aimed at managers and owners who need to keep at the top of both industries.


►Why & how did you start this podcast? 

I have been listening to podcasts for as long as they have been around, 2 years ago I got enough courage from a mastermind group to start recording myself.

At the start I just wanted to get better at interviewing and public speaking, and maybe make some business connections with a gateway to conversations with great people.

I started recording at the end of 2016 after guesting on a couple of other podcasts and some experiments with friends. So after the experiments it took about 3 months to record and release on my own (intro and outro were hard to decide on).


►How'd you find the time and funding to do this podcast?

I release every month and it takes a few hours to organise a show, then record in 1-1.5 hours (a 30 min show), then takes 3-4 hours to edit. I try and edit in 30 min blocks in the evening. I don't spend anything so far, but this year I will start paying for better hosting with better stats and more space. I am considering paying to edit and promote the shows too, step up the seriousness of it, and put a value on shows.


►What do you gain from podcasting?        

No sponsors, but have started getting 3 or 4 leads wanting to be on the show. These could lead to other paid work too. I have not looked for sponsors, and the shows are getting about 100 downloads each after 6 weeks. The benefits to me are getting an industry name, improving my skills, and getting to talk to great people that can open doors.


►How does your podcasting process look like? 

We start with a snowball mic and mac, into zencastr, download dropbox, edit in audacity, publish on soundcloud, and that sends to iTunes. I reach out to connections for interviews, and to people I know on linkedin, and get them to introduce me. I also utilize active companies on twitter.


►How do you market your show?

I market the show on iTunes, twitter, my site for show notes, and then on facebook and publish to youtube and other directories.
I find more that if I keep re-promoting a lot of people listen in their browser at work, not on the move. Gets more traffic that way, which has picked up after 1 year.


►What advice would you share with aspiring (new) podcasters?

Watch videos on sound quality, talk to other hosts, and mentors that are hosts. Listen to lots of shows.


►Where can we learn more about you & your podcasts?

Updated: a year ago