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Segilola Salami
Feb. 27, 2019 - "If business podcast, then treat it like a business. There's also nothing wrong with starting as a hobby then progressing to a business podcast."
Since 2016

►Tell us about you and your podcast

I'm Segilola Salami, an author, blogger and freelance writer as well as the host of The Segilola Salami Show. The Show is set in a virtual cafe and is about books and publishing. -preneurs (author-preneurs, solopreneurs etc) come on the show to share their journey with books, especially the authors. The aim of the show is to educate, motivate or inspire the listeners in one way or the other. Listeners come on the show because they want to discover a new book or author or learn something new


►Why & how did you start this podcast? 

I started The Segilola Salami Show a few months after publishing my first children's book Yetunde: The Life And Times Of A Yoruba Girl in London. I initially read that podcasting was a good way to promote one's books but I didn't because I wanted to connect with more experienced self-published authors and to learn from their experiences.


►How'd you find the time and funding to do this podcast?

After recording the first episode of The Segilola Salami Show, I found that I really liked talking to the guests on the show. I think for me, having a conversation with someone where I could tap into their knowledge was really exciting and that is what has kept me going for 3 years now (the first episode was released Feb 2016). Because I enjoy running the show, I have been able to commit to a once weekly schedule. I was able to do this initially by recording at least 4 episodes before the show was first released. Now, I can record up to 4 episodes in one day when I have the time and guest line up.

The show was funded out of my own pocket at the start then in November 2017, I was approached to join Blog Talk Radio partner programme where I get free hosting in exchange for ads on the show. Since the later part of 2018, I also ask guests to pay a small booking fee as I now have a booking page. This has helped me free up a considerable amount of time. Instead of the usual back and forth emails, I share the booking page with all the info about the show and the testimonials from previous guests. I know that a lot of guests think that they should not have to pay to come on the show but I ask for a fee to trim down the slush pile of unserious guests who would book an appointment but not turn up. The booking fee also goes towards my website's hosting fees and domain name.

It doesn't cover all my costs though because I spend a considerable amount of time promoting each guest and episode. I wrote my first book because I was on maternity leave and because I bulk record episodes whenever I can, I have been able to fit my show around my life as a parent to a young child and working remotely as a freelance writer. Hootsuite also helps me to schedule all my posts. So on average, I spend two full days working on my podcast but I do this at night time when my little one is asleep.


►What do you gain from podcasting?        

My main gain so far has been building my network and mailing list and learning from others and developing myself professionally. The show has helped me gain skills that I never imagined I would be able to do. For instance, I can build a WordPress website from scratch, I can design posters and banners and ebook covers (to name a few) but most importantly, I know quite a bit about utilising social media marketing and making it work for you. My network is relatively small but they have been built organically and that is priceless.

Financially, I get very little from the show via Blog Talk Radio, I'm part of their revenue share programme and it doesn't pay a lot (roughly between $1-2cpm) but that's a plus as they helped me to not to have to hosting fees. The show currently gets about 10,000 ad impressions per month (give or take). I've not had any other sponsors of the show yet but who knows that might change in the future.


►How does your podcasting process look like? 

I use my laptop and a plugin mic (snowball ice here's the link to the one I have on Amazon and the Zoom app to record as most of my guests are outside of the UK. I use a service called Find Radio Guests to find guests on my show, here's the link to the booking form and I have found it to be really helpful. I also use Twitter and Goodreads to find guests for my show. When guests book a slot to record, they get an auto email with a further info and a guide to help them prepare and start creating a buzz with their network. On the day, I ask guests to come online at least 15 minutes early, so we can talk through the recording process. This really helps, so 9/10 times, I don't need to re-record or edit out bits.

Recording is done via Zoom, it saves the file as an mp4, so I convert it to an mp3 using online converter It also allows me to join the intro soundtrack to the recording before creating the episode on BTR. After that, I schedule the episode on my blog using the power press plugin. I immediately head over to Hootsuite to schedule tweets over at least two weeks. I'm not really that great with Facebook but do try to post manually there as recently Facebook isn't working on the free hootsuite and I still do not understand Instagram :(


►How do you market your show?

Apart from my podcast subscribers across all platforms including iTunes (Apple Podcasts), Google Podcasts, Spotify, iHeartRadio etc I have subscribers to my blog and they get a weekly email roundup of all blog posts. MailChimp is great as the subscribers can listen to the show right in their inbox without visiting my website (that's why I don't bother with the number of visitors to my website, action occurs outside of it).


►What advice would you share with aspiring (new) podcasters?

The main advice is for you to decide what type of podcast you want - hobby podcast or business podcast? If business podcast, then treat it like a business. There's also nothing wrong with starting as a hobby then progressing to a business podcast. You just need to decide that for yourself. You can find out more about my podcast on my website


►Where can we learn more about you & your podcasts?

Here's my podcast link 

This is my About me page 

This is the link to donate on PayPal, your support is greatly appreciated 

You can find me on Twitter @IyaYetunde1, Facebook and Instagram @SegilolaSalami

Updated: 7 months ago