Bringing A Passion For Music To Life Through Podcasting

Jonathon Beatty
May 1, 2018 - "Don’t be afraid to network with some podcasts that you like that are on your same level."
Since 2016
1200 DLs/Month

►Tell us about you and your podcast

I’m Jonathon Beatty, host of Jon’s Untitled Podcast where I talk to a variety of guests - mostly musicians - about their passions, their upcoming albums and whatever else we segue into. Typically my listeners are those that are interested in the guests I have on, as I am still relatively new to this podcasting world.


►Why & how did you start this podcast? 

I started my podcast out of hearing two of my favorite podcasters Kevin Smith and Chris Hardwick talking to "making your thing and having fun with it", Which is what lead me to wanting to make a podcast talking about my biggest passion: music.

I started this podcast journey a little over a year ago now, and have already had some bucket list guests that I didn’t think I’d ever get on, like Andy Williams of Every Time I Die or Porter McKnight of Atreyu.

Getting to talk to people I’ve admired for so long about succeeding in their respective worlds has been inspiring for me to continue the podcast and learn more from my guests.


►How'd you find the time and funding to do this podcast?

Finding the time to do the podcast can be very hard, from working a day job to then coming home and prepping for interviews, or doing them, contacting guests to come on.... to editing the podcast itself in my spare short the podcast is basically like a second full time job, but one that’s rewarding for so many reasons.

I spend $15 a month to host my podcast, and I definetly fund it myself, which is fine as well. One day I’d like to be able to have that cost covered either by sponsors or maybe by listeners and just have this be completely self-sustaining.


►What do you gain from podcasting?        

I don’t have any sponsors, but it’s definitely something I'm enetertaining once I feel like I’m at that level.

Downloads have been streaky, but have noticed a nice increase in average downloads a week/month and am sitting around 1200 a month, but hoping to grow that number each month.

Podcasting benefits me in that I get a lot of my questions I’ve had for years answered directly by the guests themselves. It’s been really rewarding to hear listeners find closure to some of their long standing questions; it lets me know I’m on to something. Sometimes the feedback isn’t all positive, but I have to take that in stride and learn from it as best I can.


►How does your podcasting process look like? 

I have a basic set up, use a usb interface, as of now it’s a behringer 4 channel usb interface into a variety of mics, but mainly using my shure sm58 vocal mic.

I record my interviews using call recorder software that records my Skype or FaceTime calls, and then I put the recordings into GarageBand to edit them into their final products.

I find my guests in a variety of ways: sometimes I reach out to the people via social media, sometimes I have to go through a band's publicist, or in rare instances one guest begets another.

I prepare for each episode differently, but the common thread is trying to immerse myself in as much info as I can with that person. Other podcasts have proven to be super helpful as well.


►How do you market your show?

Most listeners find my podcast by my use of tagging the guests, making use of hashtags, and sharing the content where I think it makes most sense (fb groups, sub Reddit’s etc). Most listeners find my podcast on SoundCloud, which I’ve found to be a great hosting site, but it’s also available on iTunes/stitcher/ListenNotes/YouTube and so many other places.

For me personally I want an organic reach, so I don’t spend money on targeted ads and so forth, and while that’s led to a slow growth on socials, it has allowed me to have more connection with those who like and follow me on my socials. I take the time to reply to everyone who reaches out to me. I have found this has built a stronger core audience, and it’s in this that I think a nucleus of real supporters is better than any bought numbers.


►What advice would you share with aspiring (new) podcasters?

I’ve learned so much from podcasting. Podcasting has taught me patience, more than I already had. It’s taught me not to be afraid to admit I don’t know everything and to not be afraid to ask others for advice/help.

YouTube will be your best friend, when it comes to learning how to use new equipment and what is best for you. With that said, sometimes you’ll have to sift through a lot of information to find out what really will work best for you.

I highly recommend getting a basic setup to make sure you will stay committed to this for more than a few months. If you find that this is something you’re deeply invested in, invest back into the podcast. EBAY has been my friend in getting quality gear at a lower price, if you don’t mind used items and trust the sellers when buying new gear on there that people don’t use (can’t tell you how many items I’ve acquired because someone thought they wanted to do a podcast and realized they didn’t have the passion to keep up with it).

Lastly, don’t be afraid to network with some podcasts that you like that are on your same level. I’ve recently been asked to guest on some of these shows, and will be having these people on my show. Like in any business, crossbranding can be so helpful in growing both brands.


►Where can we learn more about you & your podcasts?

Updated: a year ago