►Tell us about you and your podcast
My name is Kirk Walton, Director of Marketing for tap|QA, a technology consulting firm in Minneapolis
Our podcast is called tap|TALK, which is primarily focused on the Software Testing world, but we tackle other technology-related topics as well and also will do a lot more discussion around the technology employment market as well.
Our listeners are predominantly QA professionals, I would imagine, but we would like to think we appeal to anyone in Information Technology.
►Why & how did you start this podcast?
I do listen to podcasts, figured we could do a great job creating content people would want to listen to during a commute or during down time at work.
We started our podcast in early 2018.
It didn't take too long to set up. We purchased some equipment, created an account on Libsyn, talked with those who had already been doing podcasts, and voila! There we go.
►How'd you find the time and funding to do this podcast?
It's hard to say how frequent as we have been pretty inconsistent. We'll do more in 2019 - that's the goal at least.
Since this is part of the marketing for our company, the podcast is actually a part of my day job.
We don't really spend any money on the podcast - just time. We will get gifts for our guests from time to time and if we need to do some more professional editing, we will enlist my brother who owns a recording studio.
►What do you gain from podcasting?
We do not have a sponsor nor do I see us getting one unless it were a client or partner of ours.
We hope that our podcast will be one of interest for people in our field (QA / Software Testing) and it will help get tap|QA's name out there.
►How does your podcasting process look like?
We put our podcast on Libsyn and tie that account to Apple Podcasts and Spotify. We usually use Audacity and Zoom to record and edit the podcast.
Since we're pretty well-known as a company nationwide in the QA space, we typically just ask some of the best speakers at QA conferences to be guests.
To prepare, I usually create a loose agenda / script with our guests and just try to stick to it.
Most often our guests are out of town, so we usually use Zoom to record.
►How do you market your show?
We market our show to our database of contacts, but also via Social Media and through search engines as well as the various podcast networks.
►What advice would you share with aspiring (new) podcasters?
Podcasting is not intimidating! Just be authentic, find a topic you are really interested in, invest in a good microphone, download Audacity and have at it!!
►Where can we learn more about you & your podcasts?
Check out tap|TALK here!
Updated: 9 months ago