Tuesday Tips: Structuring Your Marketing Department
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.
Featuring: Rashmi Vittal of Productiv, Allison Munro of Vena Solutions, Brad Mehl of Coleman Research, and Carole Winq…
Tuesday Tips: Brand Building on a Budget
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.
Featuring: Armen Najarian of Outseer, Heidi Bullock of Tealium, Caroline Tien-Spalding of Aptology, Rashmi Vittal of P…
Women in Tech Series: Rashmi Vittal Chief Marketing Officer at Productiv speaks to the impact that lasts in your absence.
Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Rashmi Vittal Chief Marketing Officer at Productiv. Rashmi is an accomplished marketing executive with more than 25 years of pre-IPO and large corporate enterprise software experience, building and le…
Tuesday Tips: Getting More Out of Content Marketing
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.
Featuring: JD Dillon of Tigo Energy, Rashmi Vittal of Productiv, Roark Pollock of Cylus, Heidi Bullock of Tealium, Chi…
Tuesday Tips: Better B2B Customer Marketing
This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format.
Featuring: Michael Callahan of Acronis, Rashmi Vittal of Productiv, Olga Noha of SplitMetrics, Dean Nicolls of Jumio C…
351: So You Want to Lead a Brand Refresh
To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it's time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the …
Ep. 411 | Navigating Business Outcomes - Insights for Intelligent Growth and Scalability
Episode Summary
In this episode of Sunny Side Up, host Jon Miller interviews Heidi Bullock, Chief Marketing Officer at Tealium, to gain insights into navigating tough economic times in the realm of B2B marketing. The conversation delves into four crucial areas of focus: efficiency, driving meeting…
Connecting Brand to Revenue with Kristin Russel (symplr), Chandar Pattabhiram (Coupa), and Rashmi Vittal (Productiv)
Margaret Molloy is joined by Kristin Russel (CMO, symplr), Chandar Pattabhiram (CMO, Coupa), and Rashmi Vittal (Former CMO, (Productiv), for a conversation that explores connecting brand to revenue and how when brands and CMOs get it right, it has the potential to grow companies and careers.
369: The Long-Game: Connecting B2B Brand to B2B Revenue
Over 90% of your buyers are not in-market today. So how do you make sure that you're at the top of their list whenever they decide it's time to buy?
Enter brand, the powerful component of every company looking to impact long-term growth and drive revenue. In this episode, we explore how CMOs are …
Corporate Action on Climate Change
I spoke with Rashmi Vittal, Chief Customer Officer for Eevie; a startup working on making it easier for corporations to engage their employees to make them think about climate change and action.
What are some of the corporates doing? What kind of change is it resulting in? We delve into some of th…
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