Measuring What Matters in Retail Media
The world of retail media is experiencing a seismic shift as networks struggle to bridge the gap between traditional in-store marketing and digital advertising approaches. In this fascinating conversation with Paul Brenner (Global SVP of Retail Media and Partnerships at InStore Marketplace) and Ste…
E577:🎓FROM CARDBOARD CUTOUTS TO RETAIL MEDIA | MENTORING MOMENTS #152 W/GUEST MENTORS STEVE GRAY & PAUL BRENNER | THE ECOMMERCE EDGE Podcast
🎓Steve is the Founder & Director of SG-Retail - https://www.sg-retail.com
🎓Paul is the SVP Global Retail Media & Partnerships of In-Store Marketplace - https://instoremarketplace.com
🎓Both are experts in the world of in-store and retail media
🎓Steve & Paul were gracious enough to be our guest …
In-Store Retail Media Measurement Is Broken — Shopper Purchase Rate Explained with Catalyst & In-Store Marketplace
Today I’m sharing highlights from a recent LinkedIn Live I hosted with Paul Brenner from In-Store Marketplace and Michelle Dooley from Catalyst Media Consulting. We dug into one of the most pressing challenges in retail media today: how we measure in-store performance, and whether the industry is a…
Episode 11: Unlocked with Austin & Elizabeth, featuring Paul Brenner
In this episode of Unlocked, we dive into one of the hottest questions of 2026: Why has in-store retail media growth stalled despite representing where 85% of purchases actually happen? Paul Brenner, SVP, Global Retail Media and Partnerships at In-Store Marketplace, reveals how organizational silos…
Indiana's Data Center Boom, Migration Surge, and New Attractions
Indiana is cementing itself as a national hub for artificial intelligence infrastructure, with more than 90 data centers operating, planned, or under construction across the state. Amazon Web Services alone has committed over $33 billion to Indiana data centers, with Google, Microsoft, and Meta als…
Episode 14: Unlocked with Austin & Elizabeth, featuring Michelle Dooley
How Retailers Can Measure What Actually Moves in Stores with Michelle Dooley
What happens when a decade of digital-first thinking has led retail media networks to measure only 10% of where sales actually happen? Michelle Dooley, founder of Catalyst Media Consulting and former Target and LiveRamp ex…
ISM's Paul Brenner and IAB's Collin Colburn on why the old rules no longer apply to retail media measurement
What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like?
Agility requires not just adopting new tools, but also being willing to challenge the measurement frameworks we've grown accustomed to.
Today, we're …
ISM's Paul Brenner and IAB's Collin Colburn on why the old rules no longer apply to retail media measurement
What if the biggest barrier to scaling your retail media investment isn't technology, but a fundamental disagreement on what success even looks like?
Agility requires not just adopting new tools, but also being willing to challenge the measurement frameworks we've grown accustomed to.
Today, we're …
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