Self Storage and a Can of Corn: Lessons from the Hospitality Industry with Lee Creech
What can self storage operators learn from the hotel industry? Quite a bit.
In this episode, Josh Huff and Melissa Huff sit down with Lee Creech to talk through how hospitality principles apply directly to self storage.
Lee shares how his background in hotels shaped the way he thinks about custom…
ISS World Expo Takeaways and What It Means for Self Storage
Josh and Melissa are back from the Inside Self-Storage World Expo and sharing their biggest takeaways from one of the industry's largest events.
AI was everywhere, with vendors continuing to integrate it into their platforms. At the same time, we are seeing the rise of agentic AI in other industri…
We Got Goats- Why Goats Matter In Self Storage
This one starts with goats… and ends with better business decisions.
Josh and Melissa share the story behind their recent decision to bring goats onto their property to tackle a growing poison ivy problem. For a long time, they stuck with the status quo. The problem was annoying, but not quite pai…
Secret Shopping Secrets
Josh and Melissa recently went undercover, visiting several self-storage facilities near one of their managed properties in Southern California to see how the competition was showing up. What they found was equal parts encouraging and eye-opening.
The tours were genuinely enjoyable. Several faci…
Fighting Crime From Without - Break-ins and Unwanted Guests
Crime at a storage facility isn't a matter of if, it's a matter of when. You don't have to be in this business long to deal with a break-in, some trespassing, vandalism, or worse. In this episode, Josh and Melissa kick off a two-part series on fighting crime at your facility, starting with the thr…
Fighting Crime From Within - Plus BIG 3PM News from Lighthouse
Last episode we tackled crime from without, break-ins and unwanted guests. This time we flip it around and look at what happens inside your own office. Sometimes it's an employee skimming cash, but a lot of the time it's just money quietly leaking out while nobody's watching. Drawing on eighteen ye…
Stop Stealing From Yourself: The Money Owner-Operators Leave on the Table
The person quietly costing your storage facility the most money might be the owner. It's rarely cash out of the drawer. It's income that never shows up because you're too close to your own operation to see it. Josh and Melissa dig into the ways owner-operators steal from themselves every month with…
Where Do Your Renters Come From? - Self Storage Fundamentals: Part 1
We're back, and we're kicking off something we've wanted to do for a long time. Self Storage Fundamentals is a twenty part series on how to run a storage facility well, built from our conference sessions, our seminars, and our own policy and procedures manual. Five units, twenty parts, and a new on…
Who Are Your Customers? - Self Storage Fundamentals Part 2
Before you can market to your customers, you have to know who they are. Part 2 of Self Storage Fundamentals picks up where last week left off. Part 1 was about where your renters come from. This one is about the people themselves.
We walk through building a buyer persona, which works a lot like a …
What Are You Selling And What's It Worth? - Self Storage Fundamentals Part 3
We rent empty space, a box of air with metal walls and a concrete floor. But not all of it is worth the same. Part 3 of Self Storage Fundamentals takes what you learned about your competitors in Part 1 and your customers in Part 2 and turns it into pricing: what you're selling, and what it's worth.…
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