# Jon Aird

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Episode 4: Story comes first, with Dan Hett and Jon Aird

In this episode, writer and games creator Dan Hett meets innovative producer Jon Aird to discuss immersion, creativity, the importance of story and more. Check out jonaird.co.uk, danhett.com and artoffury.com, and chat to us on twitter @artoffurypod about anything this episode stirs up for you.

Character development in digital spaces

Multiplatform guru Jon Aird, senior producer of the Psychoville website, talks about extending the characters out of this dark comedy and into their own websites. Keri Davies, scriptwriter and web producer, tells us of his experiences of The Archers and the Archers spin-off Ambridge Extra on BBC R…

Going viral

With 72 hours of video content being uploaded to YouTube every minute, how can you make sure your clip has the best chance of being seen or shared? Three industry experts Matt Smith, Jon Aird and Stuart Fryer share their thoughts with Simon Smith on making your clip go viral.

Character development

Multiplatform guru Jon Aird, senior producer of the Psychoville website, talks about extending the characters out of this dark comedy and into their own websites. Keri Davies, scriptwriter and web producer, tells us of his experiences of The Archers and the newly created spin-off Ambridge Extra on …

Going viral

Think who the audience for your content is likely to be. If your video has, say, a car and a dog in it, then make sure you’ve built a relationship with car enthusiasts and dog lovers prior to release. Find out who runs the forums and popular social media accounts in these communities, and target th…