B2B Ad Campaigns That Actually Worked (From Five Demand Gen Marketers)
#341 | In this Exit Five Live session, Cindy Dubon (Director of Growth Marketing, Goldcast), Kelly Arndt (Sr. Demand Gen Manager, Vector), Jeremy Chung (Founder and CEO, Ads by Jer), Tess Pfeifle (Associate Director of Marketing, AirVet), and Richard Meyer (Director of GTM and Growth, GoHappy) each…
Organic LinkedIn Is Still the Best ROI in B2B. Here's How.
Organic LinkedIn is still the highest ROI channel in B2B marketing, and Jess Cook, VP of Marketing at Vector, has the numbers to prove it. With roughly $40,000 in total ad spend for the year, Vector made organic LinkedIn its single biggest lead source. In this episode of Beyond Social, Jess joins h…
Brand Marketing Expert: How to make B2B brands stand out
Chelsea Castle is a content and brand marketing leader who most recently led content and brand at Close, the small business CRM. She joins the show to share what she's learned from building and inheriting content programs at startups including Chili Piper, Lavender, and Emma/Campaign Monitor, and w…
Influencer Marketing, Podcasting Strategy, and Brand Driving Demand with Jess Cook (VP Marketing at Vector)
#367 | Dave sits down with Jess Cook, VP of Marketing at Vector, to talk about how she spent $12K on seven micro-influencers with zero UTM tracking and generated $1.1M in pipeline. Jess also breaks down why she started a brand podcast as an awareness play, how a B2C copywriting background at major …
60-Minute B2B Blitz: 9 Marketers Share Their Best Plays from 2026 (So Far)
#369 | It's hard to know what works and what doesn't, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. Here's how it works: 9 speakers, one play each, two minutes on the clock. W…
Jess Cook: Brand Beats Demand Gen
Jess Cook is the VP of Marketing at Vector, the contact-level advertising platform that helps B2B teams reach the specific people inside their target accounts who are actually in market. She joins the show to trace her path from 15 years of B2C copywriting on brands like McDonald's, Pop Tarts, and…
Jess Cook: Power to the people - exploring the potential of community energy
Jess Cook (BSc Environmental Science) joins us to discuss her independent research project "Power to the People: exploring the potential of community energy".
In this Student Symposium episode, we explore renewable community energy projects from the people's perspective and how they shape up as a f…
Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline
#376 | Eight marketers. Two minutes each. One live bracket to crown the best-performing paid ad play. We brought back the Blitz Exit Five Live session format - this time for the Paid Ads Playoff: a head-to-head paid ads showdown, where marketers pitch their single best ad from 2026 in real time to …
Dave Goes UNBOUND: 5 Things B2B Marketing Leaders Are Doubling Down On
#394 | Dave takes his phone to the conference floor at HubSpot's UNBOUND in Boston and asks 5 B2B marketing leaders two questions: what are you doubling down on at work, and what are you doubling down on in your personal life? He opens with thoughts on why strategy and positioning matter more than …
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