Protein's New Era
Welcome back to another episode of The Curious Consumer!
This is our part 2 episode of our dive into protein. If you haven’t watched our first one, you can check that out here!
Protein isn’t just for bodybuilders anymore. It’s everywhere. It’s in your cereal, your ice cream, even your condiments.…
Challenge the category, not the consumer- Fred Hart's branding principles
“People don’t read - they recognize. If I have to say I’m cool, I’m not cool. But if you look at me and know it, that’s the ultimate power of branding.”
What do challenger brands get wrong about design? Why do some refreshes fail while others build billion-dollar brands? And how do you know when t…
Fred Hart, Founder of Hart Brands
In this episode of Food Chained, Vasa interviews Fred Hart, founder of Hart Brands, discussing his journey from growing up in Hawaii to becoming a prominent figure in branding and design within the consumer goods industry. Fred shares insights from his agency experience, the importance of trade sho…
2026 Predictions 🔮 across every category
Welcome to Year 2 of GOOD FUTURE. Everything you should be watching in 2026.
Unlike a typical issue, most of these links lead back to past GOOD THINKING issues, so you can dive deeper into each topic. It’s a rabbit-hole wonderland.
Each prediction comes with a counter-prediction: the pendulum swing…
All things Expo West!
Everyone who reads regularly knows we are huge fans of Fred Hart. Fred is one of our fave follows on LinkedIn for all things CPG. And he walks just about every tradeshow there is, so you don’t have to. He very kindly agreed to join us the second he landed back home from Expo West and told us everyt…
Pets are in their biohacker era
We’re back with Fred Hart. But this time, with all things Pet Expo. Think: Human-grade food you’d happily eat, Doritos and acai bowls for dogs, and cats finally getting their due. Oh, and wolf fecal probiotics.
And as a bonus, Michael Abata, our fave retail expert who also happens to work for Chewy…
SS8 Ep 6: Inside CPG Growth: Fred Hart on Packaging Design and Brand Strategy
In this episode of the Spilled Salt podcast, Fred Hart joins host Maureen Ballatori to share insights on how packaging design, brand strategy, and evolving market dynamics are shaping growth and innovation in the CPG industry.
Unlocking Growth Through Strategic Branding and Design With Fred Hart
Fred Hart is a Brand and Design Consultant at Hart Brands, a creative consultancy helping CPG brands unlock growth through strategy, design, and packaging. Over the past decade, he built a 30-person branding agency, transformed more than 137 CPG brands, and partnered with founders, growth-stage com…
Building Brand Equity
Fred Hart is a branding consultant, creative director, and founder of Hart Brands who has helped build more than 130 consumer brands. On this episode of In the Sauce, Ali and Fred talk brand, packaging, the state of CPG, and of course, Fred's takeaways from the Fancy Food Show.
See Privacy Policy a…
What Goodles' $500M Acquisition Says About CPG Innovation
This week, we dig into Barilla Group's acquisition of Goodles and how the mac and cheese brand's success reflects growing demand for better-for-you versions of familiar, legacy products. We also look at David Protein maker Medici Brands' $2.2 billion valuation following its Series B raise, the laun…
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