# Ellie Norman

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Ep 4: Why marketers are turning to mail to deliver cut-through with Ellie Norman

How does mail marketing make an impact in the world of sport? Get ready to find out as Ellie Norman, former CCO at Manchester United, joins Rory Sutherland to unpack the power of mail.   Their fascinating exchange covers:   Ellie’s career journey working with Honda, Virgin Media and Formula 1  Ho…

Ellie & Nishma: Reinvention, Pressure & High-Performance Leadership

In this special live recording, Emma Harris is joined by Ellie Norman (CMO, Formula E) and Nishma Robb Patel (Chief Sparkle Officer at Glittersphere) to explore what happens when high-achievers hit pause. We dive into the pressures of fast-paced industries, the pursuit of success at all costs, and …

Why team culture is key to driving growth with Formula E CMO Ellie Norman

When Ellie Norman joined Formula E as chief marketing officer in October 2024, the 11-year-old electric motorsport was in “plucky startup” mode with its eyes set on growth. Her brief was to turn it into a “global brand”. By the end of its recent 2024/25 season, Formula E had grown its TV audience b…

Ellie Norman with Rory Sutherland and Elfried Samba on finding fans and making them stay

Ellie Norman — Chief Marketing Officer at Formula E and former Chief Communications Officer at Manchester United — joins Rory Sutherland and Elfried Samba to talk about her time at Honda and Virgin Media through to Formula One and now Formula E. Ellie explains how she walks into every room convinc…

Inside Formula E’s Plan to Change Racing Forever | S04E04

Formula E is entering a new era, and we wanted to understand what is really happening behind the scenes. For this Track Limits documentary, we flew out to Mexico City for the Formula E season opener to get an inside look at the championship, the people building it, and the future they are trying…

Inside Formula E with Ellie Norman, Chief Marketing Officer

Ellie Norman is Formula E's CMO, having joined in October 2024 after a career spanning football's biggest club, Manchester United, the transformation era of Formula 1 under Liberty Media, and roles across media, entertainment and automotive marketing before that. In this episode she unpacks what sh…

Transforming Motorsport: From Drive to Survive to Formula E's Future — Ellie Norman, Formula E

Ellie Norman shares insights on the inside story of Drive to Survive, the F1 transformation under Liberty Media, and how Formula E is building fan strategy for the future of motorsport. Show notes available at sportsgeekhq.com/453

Formula E on winning the culture war, not just the race | Ellie Norman | Formula E

Formula E was built sustainable from day one, not retrofitted like the rest of motorsport is now scrambling to do. Ellie Norman, Chief Marketing Officer at Formula E, joins Martin Ruffell to unpack what it means to be the "teenager" of motorsport, and why that youth might be the series' biggest adv…

Formula E CMO Ellie Norman on rewriting the rules of sports marketing

As Formula E takes on the giants of global motorsport, Ellie Norman explains how the electric racing series is using creators, technology and a challenger mindset to build the next generation of sports fans. Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com…

The Woman Who Transformed Formula 1, Manchester United And Formula E

Can you challenge everything without breaking it? Ellie Norman, Chief Marketing Officer of Formula E, calls herself a “safe rebel,” and in this episode of The Courageous Leaders Podcast she explains what that really means for anyone trying to drive change without blowing things up.With over 25 year…