Buried in the Paramount-Warner Bros. Antitrust Complaint: Why Licensing Is Hollywood's Best-Kept Secret
Buried in paragraph 98 of a federal antitrust complaint is one of the strongest arguments anyone has made about the true value of the licensing industry - and it wasn't written by a licensing executive, a trade publication, or a keynote speaker at Licensing Expo. It was written by state attorneys g…
I Spent a Day at Comic-Con 2026 - Here's What a Licensing Pro Actually Sees
No script. No studio. David Born drove from LA to San Diego, spent a full day on the floor of Comic-Con 2026, and brought a microphone along for the ride.
130,000 pop culture fans under one roof — and if you work in licensing, this is your customer base in full force. This episode is a front-row se…
Inside the World's Biggest Licensing Machine: Disney in 2026
It started with a Lego set. A fan submission through the Lego Ideas platform — Mulder's office, a hovering UFO, eight minifigures, a short film starring Gillian Anderson — and suddenly the Fox catalog felt alive again. But one great product doesn't mean a vault is being fully unlocked, and that ten…
The 2026 Top Global Licensors Report: Disney's Still #1, But the Gap Is Closing
Vote for David to speak at SXSW: https://participate.sxsw.com/flow/sxsw/sxsw27/community-voting-sxsw/page/community-voting/session/1784330347706001xria
Disney has held the number one spot on License Global's Top Global Licensors ranking for as long as anyone can remember. But this year Disney grew …
The Bluey Movie Will Be the Biggest Licensing Moment of 2027
Bluey is going to be the biggest licensing moment of 2027 — bigger than Shrek 5, bigger than Frozen 3, bigger than anything else on next year's slate. That's a bold claim, but the number one preschool property in the US, one of the most watched shows in the world, is about to get a theatrical relea…
We're Shaking Things Up! Why We're Going From Weekly to Monthly
It's been a big year for this podcast, and it's about to get bigger — just not in the way you'd expect. Starting in October, Born to License is moving from weekly to monthly episodes. That might sound like less. It's actually the opposite.
The show has already gone through a few chapters. It opened…
Episode 75: David Born
In this episode, Intellectual Capitalist founder Tony D'Angelo welcomes David Born, licensing industry veteran and founder of Learn to License, Born to License and Born Licensing!
David and Tony explore the often-overlooked world of licensing and how entrepreneurs can "borrow trust" by leveraging …
80% New Customers Overnight: The Licensing Playbook Nobody in DTC Is Using
What if your next customer acquisition channel isn't a platform, it's a licensing catalog?
David Born, brand licensing consultant, joins In The Money to demystify one of the most overlooked growth levers available to consumer brands in the $5M to $30M range: licensing world-famous IP like John Deer…
We're Going Deeper Than Ever — Born to License Season 4 Starts October 12th
Season 4 of Born to License starts October 12th, and it's a whole new format.
We're calling it the Licensing+ season. Each month focuses on one topic where licensing overlaps with another part of business, and we go deep on it. We start with one of the fastest-growing areas in the industry, and one…
Brand Licensing: Rent A Fanbase, Not More Clicks | David Born, Born Licensing
Most ecommerce brands compete for attention on the same two platforms, against the same competitors, at the same rising cost. Brand licensing is the other way in: you borrow a fanbase somebody else spent decades building, put it on the product, and pay for it out of sales.
David Born has worked in …
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