Gender and Advertising
This week we venture into the thorny territory of gender and advertising. Luckily, we have an excellent guide. The very excellent Bec Brideson joins us for a rolicking 20 minutes of educative, carefully considered thoughts. You’ll love it. Hungry for more? Visit: www.becbrideson.com
Hosted on Aca…
[Ep #98] Tap into the new $28T female economy before it’s too late
![[Ep #98] Tap into the new $28T female economy before it’s too late](https://cdn-images-3.listennotes.com/podcasts/women-in-leadership/ep-98-tap-into-the-new-28t-mAfK73NnTW8-BShqbAH79XN.300x300.jpg)
Tap into the new $28T female economy before it’s too late My guest today says, “Global studies constantly prove that women are an innovation and financial gold rush. So, what are we going to do about it?” Joining me today is Bec Brideson. Award-winning advertising leader and gender intelligence exp…
Jason T Smith: Divulging power for greater impact – SD84
Thinking about organisational structures and organisational design are two of my interests, and gratefully I also get paid to implement these ideas through my job as a consultant.
That’s why it was excellent to talk with Jason T Smith, founder and CEO of the Back In Motion Health Group, an organ…
Bec Brideson: Connecting with women for business success – SD76
Women are becoming the dominant driving force of many economies. From education, to salaries, to being the decision maker on purchase: women are turning the tables. But business is slow to catch on, with many brands still connecting to the masculine over the feminine. Bec Brideson is helping to cor…
Episode 103: Ignite business growth via the new female economy with Bec Brideson
Catherine is here today with Bec Brideson. For over two decades, Bec has been a pioneer and innovator in the marketing-to-women space.
Her expertise will take your business to the next level by showing you how to capture your own share of the $28 tr...
Episode 103: Ignite business growth via the new female economy with Bec Brideson
Catherine is here today with Bec Brideson. For over two decades, Bec has been a pioneer and innovator in the marketing-to-women space.
Her expertise will take your business to the next level by showing you how to capture your own share of the $28 trillion global, female consumer market.
From CEOs…
Bec Brideson: We value what we measure
Bec Brideson began her remarkable career in communications and has worked across multinational agencies in Melbourne, Sydney and New Zealand. Her own experiences in the workforce drove her desire to teach the corporate world about the power of seeing business through a gender lens.
🔎Want to learn…
What is Womenomics & Gender Intelligence? | Bec Brideson - 717
Bec Brideson is a pioneer in a space you likely haven't thought all too much about. Gender-Intelligent thinking is a skill she has developed and that she is passionate about sharing. Ever heard the term 'womenomics'? Yeah, me either. I guess it takes someone like Bec, with a specific set of skills,…
#1453 Shrinking & Pinking - Bec Brideson
Bec Brideson is a published author, business strategy consultant, Fintech Founder and keynote speaker. In this episode, we chat about the excitement, potential and terror of Al in business and life, Bec's role in bringing awareness to the idea of marketing to women (surprisingly, it's a relatively …
Bec Brideson: Connect to women for business success - SD76
Women are becoming the dominant driving force of many economies. From education, to salaries, to being the decision maker on purchase: women are turning the tables. But business is slow to catch on, with many brands still connecting to the masculine over the feminine. Bec Brideson is helping to cor…
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