Amazon already adjusting titles in mobile
Date: 6th of July 2026
Summary: Kevin King breaks down Amazon's July 27th title split — a 75-character Product Name and a new 125-character Item Highlights field — and what it means for SEO. He digs into Profound's million-offer study on how ChatGPT actually picks products to recommend, a TikTo…
7 strategies that make your ASIN answerable
Date: July 16, 2026
Summary: Kevin King breaks down a major shift in Amazon SEO: the keyword era is ending, and winning ASINs are now the ones optimized around complete noun phrases so they stay eligible across the whole family of queries a shopper's mission generates in the Rufus and Alexa wor…
You're no longer just competing for clicks
Episode Title: You're no longer just competing for clicks
Date: 23rd July 2026
Summary: In episode 200, Kevin King breaks down how Gen Z is really shopping now — they don't just say "ChatGPT," they say "Chat," and AI has become the thing that decides what they buy. The big shift: you're no …
Amazon is locking its data in the vault
Date: August 20th, 2026
Summary: Kevin King explains why Amazon has started stripping product details out of its order emails and rationing review visibility, and what that data lockdown means for sellers who rely on scraping-based tools. He also covers how Alexa for Shopping has quietly rewritten…
Billed For The Ad Before The Ad Exists: Amazon Sponsored Prompts
When Amazon unveiled Sponsored Prompts at Unboxed, I initially dismissed them as a clever but relatively minor addition to Alexa Shopping. But after digging into Andrew Bell's deep analysis of the underlying patent, I realized this format represents something much bigger and potentially far more di…
EP371: Amazon Algorithm Change: Why Alexa for Shopping Could Kill New ASIN Launches and Leave Old Ones Alone
If you launched a product since Amazon put Alexa in the search bar, and it felt like the catalog died, give this half hour. You will see why your old ASINs are still printing and your new one is not. Same seller account. Two Amazons.
Andrew Bell published the screens from Doug Herrington and Rajiv…
EP371: Amazon Algorithm Change: Why Alexa for Shopping Could Kill New ASIN Launches and Leave Old Ones Alone
If you launched a product since Amazon put Alexa in the search bar, and it felt like the catalog died, give this half hour. You will see why your old ASINs are still printing and your new one is not. Same seller account. Two Amazons.
Andrew Bell published the screens from Doug Herrington and Rajiv…
#554 - 10 AI Prompts That Save Amazon Sellers Hours
Discover powerful prompts you can run with Helium, Helium 10’s new built-in AI agent, to uncover keyword gaps, analyze competitors, optimize listings, and find new opportunities.
Helium 10 has a powerful new AI agent and it works directly inside the Helium 10 platform. In this episode, Bradley Sut…
Alexa's Second Read: Andrew Bell on Inference Optimization
This is a solo deep dive with Andrew Bell, walking through the newest layer of Amazon Agentic Commerce Optimization (ACO). Andrew introduces inference optimization, the discipline of engineering a product page so Alexa for Shopping can move from raw facts to a defensible conclusion about whether an…
Inside the 100,000 Prompt Alexa Study: ReFiBuy VP of Research Andrew Bell
This is a solo research-and-playbook deep dive. Andrew Bell walks through a study of 100,000 shopping prompts tested from Amazon’s homepage context, looking at which products Alexa for Shopping shows, how it groups them, where they land, and what the explanation says. He turns the findings into thr…
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