How to Win as a Content Creator: Advice from Experts Who've Done It
What separates creators who break through from those who never gain traction? Julian sits down with some of the sharpest minds in the creator economy to figure it out. He’s joined by a range of creators: executives managing billions of monthly views, to DTC founders who built brands from a single I…
#67 - Societal expectations in your 20s vs 30s: marriage, motherhood, & career
Ever found yourself trying to dodge questions like, “when are you getting married?” or “when are you having kids?” at family gatherings? You’re definitely not alone! While we’ve touched on societal expectations before, hitting your 30s brings a whole new level of pressure that we now have to naviga…
The Problem No Beauty Brand Was Solving | Amy Liu of Tower 28
What happens when the life you've worked so hard to build no longer feels like the life you want?
This week on Superwomen, Amy Liu, founder and CEO of Tower 28 Beauty, joins me for a conversation about approval, age, uncertainty, and solving a problem that no one had yet.
Before launching on…
Amy Liu | Founder & CEO of Tower 28
In episode 160 of the Glow Journal podcast, host Gemma Dimond talks to founder and CEO of Tower 28, Amy Liu.
Amy Liu says it’s never been easier to start a beauty brand, but it’s never been harder to stay.
Since its launch in 2019, Tower 28 has become one of the industry’s biggest modern success s…
Tower 28 spent $200k on an interactive billboard. Was it worth it?
As competition in the beauty industry heats up, leaders are looking for new ways to stand out.
“I've worked in beauty for 24 years now, and I don't think I've ever seen it more competitive than it is right now,” Amy Liu, CEO and founder of Tower28, told Glossy. “Maybe in five more years, I'll say…
Inside Tower 28’s First Foundation With Amy Liu
Tower 28 founder and CEO Amy Liu has helped change the conversation around sensitive skin, and the brand’s newest launch may be its most personal yet. In this episode of "The Beauty Authority," Liu joins NewBeauty’s Director of Aesthetic Content Tatiana Bido to talk about the skin struggles that in…
The One Piece of Advice Every Founder Needs, ft. Emma Grede, Jo Malone, Sam Faiers & Perrie Sian
This week on Ladies Who Launch, we’re taking a break from regular scheduled programming to revisit some of the most iconic moments of honesty, vulnerability, and advice from previous powerhouse founders, including Emma Grede, Ella Mills, Sabrina Elba, Sam Faiers, Mona Kattan, Amy Liu, Perrie Sian, …
Tower 28 Founder Amy Liu on Copycats, the FaceGuard Fallout, and Its First Traditional Foundation
Tower 28 is officially seven years old, and founder Amy Liu is back to talk about what happens when the hot new beauty brand grows up. We get into watching hypochlorous acid go from Tower 28’s signature to an entire category of SOS lookalikes, what she learned from a launch that didn’t go as planne…
Tower 28's founder shares 7 years of business lessons in 30 minutes
Get 15% off your Female Founder World Summit ticket with the code JASMINE15: femalefounderworld.com
Amy Liu is back on the show! Last time we talked, Tower 28 was a couple of years in. Now it's a nine-figure brand in every Sephora in the US and expanding globally, and it all started when Amy was 4…
How to Build a Beauty Brand People Believe In (ft. Tower 28, Danessa Myricks Beauty, Crown Affair)
It's easier than ever to launch a beauty brand—and harder than ever to make it last. In this first-ever Aspire founders roundtable, Danessa Myricks (Danessa Myricks Beauty), Dianna Cohen (Crown Affair), and Amy Liu (Tower 28) get honest about what it actually takes to build and scale a brand people…
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