Data is boring. And by extension, CDPs are kind of boring too
CDP Institute’s David Raab coined the term Customer Data Platform, which makes him either the godfather of modern Martech or the guy responsible for every PowerPoint slide with a data unification triangle on it. Possibly both.
In this episode of Couch Confidentials, we talk about the slow death of …
Sweet, Suite Relief with Adam Greco
"Suite Fatigue is the moment you realize you're paying more every year for less flexibility and less value." — Adam
Marketing was supposed to get simpler. Instead, it got more expensive, harder to operate, and increasingly rigid. Jacqueline sits down with Adam Greco (previously at Salesforce, Adob…
Adam Greco: the future of Analytics, DXM, composability, and the internet
The business purposes of digital data collection are not so obvious to all, and things will get even more complicated in an internet dominated by AI agents. We will today revisit the history of Digital Analytics and its evolution from Marketing-centric Analytics to Product Analytics and, eventually…
Vibe Analytics: The End is Nigh for Analytics Tech? Brett and Rio chat with Adam Greco.
What if dashboards are dying—and analytics is about to feel more human? In this episode of Signal & Noise, hosts Brett House and Rio Longacre sit down with Adam Greco, one of the most influential voices in digital and product analytics, to unpack a provocative idea: Vibe Analytics.Adam—former Omnit…
Capital, Market Entry & Development Strategy
What changes when a development strategy that works in one market is brought to another?Ryan Clintworth of Twinpeaks Development and Clark Koelsch of Koelsch Senior Communities join John Carlson, Mark-Taylor CEO, and Adam Greco, Senior Director of Portfolio Development, to share what they have lear…
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