The CRO Environment and Autonomous AI Agents with Jonathan M K.
Most Chief Revenue Officers fail not because they lack skill, but because they are placed in broken systems. In this episode of CRO Spotlight, Warren Zenna speaks with Jonathan M K., VP of Marketing at 1mind, about the "Panda Problem"—why top revenue leaders struggle in restrictive environments. Th…
The Fractional CRO Debate & Getting Sh!t Done with Neil Weitzman
In this episode of the CRO Spotlight podcast, Warren Zenna sits down with Neil Weitzman, Founder of weitzmanGTM, to tackle the fractional CRO debate head-on. They examine the friction between the theoretical appeal of fractional leadership and the gritty reality of executing it. The conversation hi…
CRO Hiring Potholes & The Shift to RevOps with Mark Roberge
In this episode of the CRO Spotlight podcast, Warren Zenna sits down with Mark Roberge of Stage Two Capital to dissect the inflection points of scaling a go-to-market team. They explore common pitfalls founders face when hiring a revenue leader. Mark emphasizes aligning a candidate’s background wit…
How Salesforce is Approaching the AI CRM Transformation with Kris Billmaier
In this episode of the CRO Spotlight podcast, Warren Zenna hosts Kris Billmaier, EVP & GM of Agentforce Sales at Salesforce to discuss how the traditional CRM interface is rapidly evolving, shifting revenue teams from manual data entry to autonomous workflows. We explore the transition toward headl…
[Top Agency Series] CRO Readiness and the Future of Revenue Leadership With Warren Zenna
![[Top Agency Series] CRO Readiness and the Future of Revenue Leadership With Warren Zenna](https://cdn-images-3.listennotes.com/podcasts/inspired-insider-podcast-dr-jeremy-weisz-VW6utTIxvKU-LTBoCuxvHyQ.300x300.jpg)
Warren Zenna is the Founder of The CRO Collective, a B2B consultancy focused on helping CEOs and CROs design stronger revenue strategies, operating models, and CRO readiness. A seasoned revenue leader and advisor, he brings more than 25 years of experience across B2B sales, marketing, digital media…
Temporary Scaffolding and Why Traditional Org Charts Fail with Joey Gilkey
In this episode of CRO Spotlight, host Warren Zenna sits down with Joey Gilkey, CEO at TitanX, to dismantle the outdated strategies infecting modern revenue organizations. The traditional outbound volume playbook is dead, and blindly throwing headcount at the problem is a losing game. Joey unpacks …
From Top-Down Sales to AI-Led PLG with Matthew Darrow
In this episode of the CRO Spotlight podcast, Warren Zenna hosts Matthew Darrow, CEO at Vivun, to discuss why slapping artificial intelligence onto legacy software is a dead end. Recognizing that specialized revenue teams will no longer work inside static SaaS portals, Vivun pivoted to build someth…
How to Hold the CRO Seat for 6 Years with Jeff Perry
In this episode of the CRO Spotlight podcast, Warren Zenna sits down with Jeff Perry, Chief Revenue Officer at Carta, to unpack the harsh realities of modern revenue leadership. Far beyond the standard industry playbook, they dissect how the traditional path of relying on massive sales headcounts h…
The Clarity Required to Build a Real Revenue Engine with Katy Loria
In this episode of the CRO Spotlight podcast, Warren Zenna sits down with Katy Loria, Chief Revenue Officer at GumGum, to dissect the harsh realities of executive revenue leadership. Too many newly minted leaders operate as glorified sales managers rather than true architects of a commercial system…
Invisible Operations and the Transparency Mandate with Rob Wilk
In this episode of the CRO Spotlight podcast, Warren Zenna hosts Rob Wilk, CRO at Yahoo, to dismantle the illusion that elite salespeople automatically make competent revenue leaders. Wilk exposes why the relentless, deal-closing mentality that gets reps promoted is the exact same trait that derail…
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