5 Not-So-Obvious Habits of Practice Owners Who Actually Get Ahead
In this episode, Dr. Steve Vargo steps outside optometry to answer a question he's been chewing on for years: what actually separates practice owners who break through from the ones who stay stuck — and is any of it unique to eye care at all?
Drawing on a decade of consulting with hundreds of inde…
Capture Rate Starts in the Exam Room
In this episode, Dr. Steve Vargo sits down with Amie Robinson, ABOC, optical manager at Spring Hill Eyecare, to reframe one of the most overlooked moments in a patient's visit: the handoff from exam room to optical.
Amie makes the case that the handoff isn't a courtesy — it's the ignition switch f…
Episode 17: Rural Optometry from Day One – Dr. Emily Lant on Building a Career in Collingwood
In this episode, hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht welcome Dr. Emily Lant, a 2024 University of Waterloo graduate who chose rural practice right out of school. Dr. Lant shares her path from clerkships in Orillia and Dauphin, Manitoba to a full-time role in Collingwood, Ontario — offering a…
How to Get People to Say Yes Without Sounding Like a Salesperson
In this episode, Dr. Steve Vargo tackles the challenge that quietly separates good practices from great ones: getting people to actually act on what you recommend.
Inspired by conversations at IDOC’s recent sales meetings in Pittsburgh, Steve shares three lessons from his audio course built on the…
If Your Capture Rate Is Stuck Near 50%, Listen to This
In this episode, Dr. Steve Vargo sits down with Andrew Bruce, a licensed optician with master-level credentials in both ophthalmic optics and contact lenses, for a practical conversation about what actually keeps patients — and their eyewear purchases — inside the practice.
Steve and Andrew start …
Why Your Revenue Per Patient Is Stuck — and How One OD Nearly Tripled His
In this episode, Dr. Steve Vargo sits down with Dr. Zach Holland, owner of the Cornea and Contact Lens Institute of Minnesota, to unpack how a specialty practice grew its revenue per exam from roughly $562 to more than $1,500 — and why there was never a step-by-step playbook behind it.
Steve and Z…
Why Most ODs Are Still Sitting Out Myopia Management (and How to Start)
In this episode, Dr. Steve Vargo sits down with Dr. James Loughman, professor of optometry, founder of the Centre for Eye Research Ireland, and CEO of Ocumetra, and Dr. Ece Turhal, optometrist and director of product management at Topcon Healthcare, for a practical conversation about why so many OD…
Why Price Is Rarely the Real Reason Patients Say No | Shareef Mahdavi
In this episode, Dr. Steve Vargo sits down with Shareef Mahdavi, author of Beyond Bedside Manner and a longtime patient experience strategist, for a conversation about the part of healthcare most practices still treat as optional: how patients feel.
Steve and Shareef unpack why the so-called soft …
AI in Optometry: Reducing Burnout and Restoring Patient Connection
AI in optometry is opening a conversation about how doctors spend their time—and how much of that time reaches the patient. Between administrative demands, staff questions and the daily work of running an office, meaningful patient interaction can become squeezed by the responsibilities surrounding…
How to Get 10 Hours a Week Back With AI (And What to Do With Them)
In this episode, Dr. Steve Vargo marks the release of his new book, Human-Centered AI: How Doctors Can Use AI to Reclaim Time, Restore Connection, and Love This Work Again, and shares the personal story behind it.
Steve opens with a look at how he's using AI to get back roughly 10 hours a week: an…
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