# Samantha Murray

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How to Build Experiences Users Actually Engage With

“How do you design learning and skills experiences people actually want to use?” A lot of skills and learning programs don’t fail because the content is bad. They fail because the experience feels like extra work: hard to find and navigate and disconnected from what people are trying to get done. T…

I learnt where organisations fail with skills. Here’s what to avoid

Over the past few episodes, I’ve been chasing one big question with Koreen Pagano, Dr. Sandra Loughlin, Eran Vaisfailr, Matthew J. Daniel, and Samantha Murray: What does it actually take to build a skills-based organisation that works in the real world? In this wrap-up, I’m connecting the dots. “Sk…

Ep. 4: From Content Team to Scaled CX: Building Programs That Actually Move the Needle

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If you've spent any time in customer education, you already know his name. Adam Avramescu literally wrote the book on customer education — and then spent the better part of 15 years actually living it. He's built programs at Optimizely, Slack, and most recently Personio, where he scaled what starte…

How Sendoso Is Building a Modern, Outcome-Driven Customer Education Program with Danielle Evans

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In this episode of CX Signals, we sit down with Danielle Evans, Director of Customer Education at Sendoso, to explore what it really takes to build a modern, outcome-driven customer education program. Danielle shares her journey from customer success into customer education, and how that foundatio…

How Seismic Scaled CS by Unifying Education, Community & Advocacy with Melissa VanPelt

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In this episode of CX Signals, we sit down with Melissa VanPelt, VP of Customer Success at Seismic, to explore what it really looks like to unify education, community, advocacy, and digital CS into one cohesive operating model — and how that kind of consolidation becomes a growth engine at scale. …

How LinkedIn Is Orchestrating Seamless Digital CX at Scale with Jill Glynn

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In this episode of CX Signals, Samantha sits down with Jill Glynn, Director of Customer Engagement at LinkedIn, to explore what it really looks like to orchestrate a fully connected digital CX motion — across academy, community, in-app, and scaled email — and why the unsexy work of content archite…

Burning Day by Samantha Murray (audio)

This episode features "Burning Day" written by Samantha Murray. Published in the June 2026 issue of Clarkesworld Magazine and read by Kate Baker. The text version of this story can be found at: https://clarkesworldmagazine.com/murray_06_26 Support us on Patreon at https://www.patreon.com/clark…

He Created a Job Title 1,000+ People Now Have ft. Yash Tekriwal (Clay)

Most companies think of education as a support function, the real shift is treating it as a go-to-market engine. In this episode of the UnChurned Podcast, Josh Schachter and Samantha Murray sit down with Yash Tekriwal, Head of Go-to-Market Engineering Ecosystem at Clay, to unpack how he became the…

Alliance of 800 Indigenous rangers nominated for global environment prize

Australia's Indigenous Desert Alliance has been named a finalist in The Earthshot Prize for their work protecting desert habitat across 270 million hectares. The alliance of 70 Indigenous ranger groups has one of the world's leading cultural burning programs and supports threatened species includin…