# Richard Edelman

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The trust gap: Why rising insularity matters for business

Richard Edelman, CEO of global communications firm Edelman breaks down the key findings of the 2026 Edelman Trust Barometer, exploring how insularity—the theme of this year’s report—is impacting workplaces, consumer behaviour and economic sentiment. He shares why trust has become the "ultimate curr…

RE-AIR: The New York Times’ A.G. Sulzberger on the New Playbook for Modern Journalism

A.G. Sulzberger, Publisher of The New York Times, joins Richard Edelman at Cannes Lions for a conversation on the role of journalism in rebuilding trust. They discuss the global rise of misinformation, the decline of local news, and why independent reporting remains essential to democracy. A.G. ref…

Richard Edelman | From Polarization to Insularity: Can Trust be Rebuild

For 26 years, Richard Edelman has measured the world's trust levels through the Edelman Trust Barometer. In this final episode of our trust series, he joins Andrew Keen to diagnose a new and troubling phase: insularity. After years of polarization, grievance, and activism, societies are hardening …

Why purpose-driven work pays off with Pedro Lerma, Founder and CEO of LERMA/

Why purpose-driven work pays off, Founder and CEO of LERMA/ Pedro Lerma leads one of the most culturally impactful agencies in the world. The Founder and CEO @ LERMA/ has two small agency of the year awards, an A-list standout appearance, and an Ad Age agency executive award under his belt. Not…

The story of the 21st century is all about the end of trust

Richard Edelman was deeply prescient, when he responded to the “battle for Seattle” by commissioning an annual global survey of institutional trust. For a quarter century the trust barometer has revealed the extent to which countries and societies have grown insular and mistrustful, and catalogued …

Richard Edelman, CEO, Edelman

In 1999, 50,000 protesters took to the streets of Seattle, Washington. Convinced globalization would destroy humanity, they wrecked the World Trade Organization’s chances of striking new trade deals. The whole ordeal, which would become known as “The Battle of Seattle,” was one of the largest polit…

FIR #513: Why Communications Must Build the Narrative Code for the Agentic Age

Neville and Shel dig into a provocative Harvard Business Review article that argues most marketing teams are structurally unprepared for the speed and scale that agentic AI now enables. The bottleneck, the authors contend, isn’t the technology; it’s the operating model. Neville and Shel connect the…

FIR #513: Why Communications Must Build the Narrative Code for the Agentic Age

Neville and Shel dig into a provocative Harvard Business Review article that argues most marketing teams are structurally unprepared for the speed and scale that agentic AI now enables. The bottleneck, the authors contend, isn’t the technology; it’s the operating model. Neville and Shel connect the…

FIR #513: Why Communications Must Build the Narrative Code for the Agentic Age

Neville and Shel dig into a provocative Harvard Business Review article that argues most marketing teams are structurally unprepared for the speed and scale that agentic AI now enables. The bottleneck, the authors contend, isn't the technology; it's the operating model. Neville and Shel connect the…

Cannes Lions 2026: The Daily's Michael Barbaro on Building Trust When Facts Are Under Fire

Michael Barbaro, journalist and host of The Daily, joins Richard Edelman, President and CEO of Edelman, to discuss trust in media at a time of growing insularity and audience fragmentation. Recorded at the 2026 Cannes Lions International Festival of Creativity, the conversation explores how journal…