# Paul Cash

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Ep. 575 | How to build authentic B2B influence with ABX, thought leadership, and AI

In this episode of OnBase, host Paul Gibson sits down with Joel Harrison for a wide-ranging and deeply insightful conversation about one of the most pressing issues in modern B2B: trust. Together, they unpack how trust is eroding across society, why it has become the backbone of successful ABX prog…

Pure Rock Fury w/Paul Cash – Show 311

This weeks ‘Pure Rock Fury’ sees me chat for the final time with Austin Frink of Bastion Rose and bring you some of the finest Groove around from the likes of Masheena – OF LIMBO – The Georgia Thunderbolts – Gjenferd – Scarhaven – Creeping Jean – MISSCORE – Black Water Rising – The Southern River B…

Episode 8: Jack McFadden and Paul Cash - Cairn

Welcome to Unlocking Ability: Stories of Inclusive Employment. In this episode Marie Devitt speaks with Jack McFadden and Paul Cash from Cairn. Jack is a TCPID graduate from 2023, now working as an IT Administrator in Cairn. Paul is the Head of IT and Digital Transformation in Cairn.  In this podca…

Paul Cash, Founder and Chief Rooster at RoosterPunk

Paul Cash, Founder and Chief Rooster at RoosterPunk, on how B2B lost its emotional edge, the three yeses every buyer needs to say before they buy, why storytelling is biological rather than fluffy, and what Workday got right. Recorded live at Advertising Week Europe.

Episode 26 - Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research

Douglas Burdett on Marketing and Sales Books and the Importance of Buyer Research in Marketing for Manufacturers - Industrial Growth Institute Podcast Episode # 26 with Ed Marsh Summary Douglas Burdett, host of the Marketing Book podcast, shares insights on cutting through opinions and finding th…