Introducing Oktopost: The B2B Social Media Marketing Management Tool
This week Neal Schaffer introduces you to Oktopost and the man behind it, CEO and Founder Daniel Kushner. Oktopost is another great social media management tool that specializes in B2B services, tracking relationships and helping you target your marketing. They’ll soon be launching an employee advo…
The Hidden Power of Google Plus Circle Sharing
Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have yet to figure out!Key Highlights[01:43] The Advantage of Google Plus[02:49] Looking at the Early Days of Twitter[02:58] The Challenge with Google Pl…
Benchmarking Your Website for Social Media, SEO & Mobile
Neal provides a great resource to allow you to benchmark how well you are Maximizing Your Social, SEO and mobile aspects of your own website.Key Highlights[00:27] Benchmarking Your Website's SEO[02:36] Analyzing Some Data Set[03:00] Data You Should Be Considering[03:50] Hummingbird and What Company…
How Social Media is Taught in Universities
Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, on how they got started with their program, what they teach, and the challenges …
045: Influencer marketing with Neil Schaffer
What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer, author of newly released the age of influence: the power of influencers to elevate your brand, defines and discusses both digital influence and influen…
Influencer Marketing Strategy from a Global Perspective
There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neil Schaffer and Amanda Russel who both have books out on the topic. A few episodes back, we even spoke to the Professors -- Joyce Costello and Sevil Yesiloglu, who edi…
How to Make a Linkedin Profile in 2023 - Neal Schaffer
Welcome to this insightful video where I'm joined by Neil Schaffer, a renowned expert in digital marketing and LinkedIn strategy. In this conversation, Neil shares powerful strategies for coaches and entrepreneurs to maximize their presence on LinkedIn. From profile optimization to creating engagi…
Build for Better - Neil Schaffer on Planning
This week, I was lucky enough to have Neil Schaffer on. Neil is a career CFO / COO who has navigated his way through multiple industries, product types and challenges. In this episode we talk about what planning REALLY looks like, how to approach it and how not to. Neil's ability to simplify things…
24: Think You’re Exit Ready? Neil Schaffer’s 1,000-Day Rule Will Change Your Mind
What does it really take to exit a business successfully—and profitably? In this episode, Bruce Eckfeldt interviews Neil Schaffer, CEO of Carlton Advisors, on his experience scaling companies through M&A, raising over $40 million in strategic capital, and executing billion-dollar exits. Neil shares…
Counsel Cast Compendium: Q2 2026 | The Future of Legal Marketing, AI Search & Building Authority Beyond Google
Legal marketing is entering a new era where visibility is no longer determined by Google alone. AI search, LinkedIn, digital authority, and third-party credibility are changing how prospective clients discover, evaluate, and choose law firms. The firms that thrive will not be the ones adopting ever…
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