# Miheer Walavalkar

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What is the Future of Fan Loyalty in a World of AI?

In this special edition of The Future of Fandom, the mics are turned around as hosts Miheer Walavalkar and Samuel Westberg become the guests. They dive deep into how artificial intelligence is reshaping fan engagement, from breaking down organisational silos to launching LiveLike's new AI assistant…

Inside the Future of Fan Experiences

LiveLike takes listeners inside SportsPro AI and Leaders Week for a behind-the-scenes look at how AI is revolutionising the sports and media landscape. In this special edition of The Future of Fandom, leaders from LiveLike and major broadcasters unpack trends in fan engagement, workflow automation,…

How Yahoo Reimagined Fan Engagement

How can a legacy brand like Yahoo drive next-gen fan engagement while staying true to its roots? In this episode of The Future of Fandom, Miheer Walavalkar, CEO and Co-Founder of LiveLike, sits down with Ryan Spoon, President of Yahoo Media Group, to explore how Yahoo is rethinking fantasy sports, …

Mastering fan engagement with Stefanie Rapp

In this episode of The Future of Fandom, Miheer Walavalkar chats with Stefanie Rapp, SVP and Commercial Growth Officer at TNT Sports, about balancing authentic fan engagement with monetisation. From Bleacher Report to Roland Garros, Stefanie shares how digital transformation, interactive experience…

Inside YES Network's fan engagement playbook

What does it take to turn passive viewers into loyal fans? In this episode of The Future of Fandom, YES Network's Vice President of Strategy & Business Development, Matthew Duarte, joins host Miheer Walavalkar to unpack how smart product strategy, nimble third-party partnerships, and data-driven de…

Reach Matters: Brian Lawlor on Rebuilding Local Fandom and the Rise of Women’s Sports

Sports fandom doesn’t grow behind paywalls. In this episode of Future of Fandom, we’re joined by Brian Lawlor, President of Scripps Sports, to unpack how mass distribution is reshaping local sports, why over-the-air reach still matters, and what the explosive growth of women’s sports tells us about…

Beyond the Like Button: Meta's Rob Pilgrim on the Next Era of Fan Engagement

In this special episode, recorded at Meta's London office, LiveLike founder and CEO Miheer Walavalkar sits down with Rob Pilgrim, Head of Sports Partnerships for EMEA at Meta, to explore how the world's largest social media company is helping sports organisations move fans from passive consumption …

How NASCAR is Winning Over the Next Generation of Fans - Media Rights, Original Content & What's Next

NASCAR is rewriting the playbook on how a legacy sport stays relevant in a fragmented media landscape. Struggling to balance a loyal core fan base with the need to attract younger, digitally native audiences? Wondering how to future-proof your media strategy when consumption habits shift faster tha…

Ep 46: Sophie Goldschmidt, Matt Porter, & Miheer Walavalkar

The birth of GolfTV | the death of MP & Silva | the charm of Shahid Khan | equal pay & Facebook ups and downs in surfing | the Phil Taylor-shaped hole in darts | the future of the sports consumption experience. David Cushnan and James Emmett reflect on another fortnight of change across the global…

First-Party Data, Bigger Sponsorship: The Fan Intelligence Stack Sport Is Still Missing

Sport's sponsorship model hasn't fundamentally changed since the 1960s. The data most organisations hold about their fans isn't connected to the products those fans actually use. And the opportunity sitting inside every rights holder's fan base - worth more than most balance sheets currently reflec…