Greg Petroff - Practical Executive Design Leadership
Greg Petroff discusses the practicalities of executive design leadership, why he believes in ‘make to think’, and the ins-and-outs of working with product and engineering.
Highlights include:
How much advocacy for design is too much?
Why do you prefer project-based teams over product-based team…
Lessons from the Dot-Com Bubble: How Product Leaders Should Think About AI (with Greg Petroff)
The times are changing, and AI is driving a major shift in how we approach product and leadership. It’s exciting, unpredictable, and inevitable—but how do we navigate this change?
Hannah Clark sits down with Greg Petroff, a design thought leader and seasoned executive, to discuss the tools, organiz…
Levels of Learning & Change
Harry explains a framework for learning and change that originated in the field of NLP (Neuro-linguistic programming) — just in time for the launch of Jorge's new consultancy.
Show notes:
unfinishe_ – Jorge Arango and Greg Petroff’s strategic AI consultancy
Sam and Jony introduce io
Tools for Drea…
The Power of “No”
Harry gives Jorge advice on how to focus on strategically important things.
Show notes:
The ONE Thing by Gary Keller and Jay Papasan
unfinishe_ – Jorge's new consultancy with Greg Petroff
The Power of a Positive No by William Ury
The Harry Max Boot-up Protocol (How to get going in the morning) by …
Blow up the Hierarchy: Why Building Teams Around Value Creation is the New Competitive Advantage
In this episode of the Team Lab Podcast, we sit down with Greg Petroff to discuss why traditional hierarchies often hinder work and how leaders can transition toward value-driven, outcome-oriented teams.
Greg is a veteran design and technology leader who has driven major organizational transforma…
33: Leading Design in a Product World (ft. Greg Petroff)
Transcript
Peter: I’m Peter Merholz.
Jesse: And I’m Jesse James Garrett,
And we’re finding our way
Peter: navigating the opportunities and challenges of design and design leadership.
Jesse: On today’s show veteran design executive Greg Petroff, formerly of GE, and now head…
69: In a World of AI, What is the Work Really About? (ft. Jorge Arango)
Show Notes
For more about Jorge, visit https://jarango.com/
For the Claude skills he discusses, visit: https://github.com/jorgearango/llmapper-skill
To learn more about Jesse and Peter’s Intentional Design Leadership Circle, starting April 15, visit https://www.eventcreate.com/e/in…
When AI Changes How Teams Think | Greg Petroff
In this episode of This Moment We’re In, Cindy Chastain talks with design and innovation executive Greg Petroff about what happens when AI stops functioning merely as a productivity tool and starts reshaping how teams think.
Drawing from his work with product organizations navigating AI adoption i…
Hot Takes and Big Themes from Config 2026
Dan reports live from Figma's Config 2026 conference in San Francisco, talking with seven design leaders — Peter Merholz, Jesse James Garrett, Greg Petroff, Ryan Freitas, Kim Lenox, Alice Quan, and Emily Campbell — about the keynote, major announcements like Code Layers and Weave, and the vibe on t…
75: The Steady State of Unsteadiness
Show Notes
In this episode, Peter and Jesse compare notes from Config, Figma’s AI study, Lenny’s newsletter survey, and countless conversations to read the current state of design leadership. The signals: existential AI panic has cooled into exhaustion, organizational chaos and leadership …
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