Gina Gardiner & Friends - Erica Mackay - Who We Are Is Not Revealed In what We Say But What We Do When It Matters Most
Erica Mackay is an accomplished professional with a robust background in marketing strategy, business development, and strategic planning. Erica's early professional journey involved significant roles that honed her skills in understanding all aspects of the customer journey. This includes her unl…
Erica Mackay - Who We Are Is Not Revealed In what We Say But What We Do When It Matters Most
Erica Mackay is an accomplished professional with a robust background in marketing strategy, business development, and strategic planning. Erica's early professional journey involved significant roles that honed her skills in understanding all aspects of the customer journey. This includes her unl…
Introducing The Purpose Pinwheel Podcast
Purpose that lives only on your website — a badge here, a tree planted there — isn't purpose. It's a tick box. In this introduction to The Purpose Pinwheel Podcast, co-hosts Erica Mackay (marketing strategist, The Marketing Detective Agency) and Becks Neale (brand purpose strategist, The Brand Natu…
Purpose Pinwheel Podcast - Episode 0
Purpose that lives only on your website — a badge here, a tree planted there — isn't purpose. It's a tick box. In this introduction to The Purpose Pinwheel Podcast, co-hosts Erica Mackay (marketing strategist, The Marketing Detective Agency) and Becks Neale (brand purpose strategist, The Brand Natu…
Welcome to the Purpose Pinwheel Podcast
Purpose that lives only on your website — a badge here, a tree planted there — isn't purpose. It's a tick box. In this introduction to The Purpose Pinwheel Podcast, co-hosts Erica Mackay (marketing strategist, The Marketing Detective Agency) and Becks Neale (brand purpose strategist, The Brand Natu…
Nick Hunt: Brewing Beer With Purpose (and Bread, and Rainwater)
What does surplus bread, rainwater, and a car-park pop-up have to do with running a purpose-led business?
Nick Hunt, founder of Cotswold Lakes Brew Company (and self-styled "Chief Beer Officer"), built his brand on unconventional ingredients and deep local roots, then had to rebuild it again after…
Rick Mower: When Your Toughest Chapter Becomes Your Business
⚠️ A note before you listen: this episode includes an open conversation about drug and alcohol addiction, recovery, and the loss of a loved one to relapse. If any of this feels close to home, please look after yourself while listening. - **FRANK** — confidential drugs advice, 24/7: call 0300 123 6…
Becks & Erica: Why Purpose Is Complicated (And Personal)
This week, Becks and Erica turn the mic on themselves: what does it actually take to find your purpose, and keep it once your business has grown past the person who started it?
They trade stories about Bata shoes, a "poverty of perception," and why the fastest way to find your purpose is sometimes…
Sustainability for Small Businesses, One Practical Step at a Time, with Umesh Kathirvel
A lot of small businesses want to do something about sustainability. They just don't know where to start, or they can't afford a consultant. Umesh Kathirvel is building a way in.
Umesh is head of product and delivery at Teckollab, where his team builds software for purpose-driven founders, and co-f…
Martin Knowles: Why Sales Doesn't Have to Feel Pushy
Martin Knowles never planned a career in sales. Now he and his wife run Sales Untangled, a small, certified B Corp that helps small and medium-sized teams get comfortable with selling.
Martin joins Becks and Erica to talk about recertifying under the new B Corp standards, and whether selling and su…
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