# Emma Marshall

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55 - Sample sale struggles, styled shoot reflections, exciting creative collaborations

In this episode we discuss our upcoming sample sale - why it's necessary, how it works, and the challenges of putting on a sample sale. Emma also reflects on a recent styled shoot we provided dresses for, discussing the venue, model and fashion. Finally, we share news about some exciting new crea…

56 - Is bridal losing touch with reality?

Emma responds to a thought-provoking post we saw from E&W Couture last week, an independent Welsh bridal designer who shared their experiences after exhibiting at New York Bridal week. Is bridal losing touch with reality, and are trends moving faster than engagements? Listen to our 56th episode tod…

57 - Why bridal boutiques can't discount for Black Friday, and what we do instead

In this episode we discuss the challenges of Black Friday promotions, and why bridal boutiques can't offer a discount. We look back on previous promotions and share details of our Divine Black Friday Weekend, when we'll be celebrating all things Divine Atelier, with some special gifts for brides wh…

58 - Help! My wedding dress shop ordered a dress that's too big, and they don't do fittings in-house.

In this episode, we respond to a bride who has already bought a dress from another boutique. Unfortunately upon collection of the dress, she found out it had been ordered in a standard size based on her largest measurement, making it far too big everywhere else. The bride now has the challenge of f…

59 - The good and the bad of styled shoots, dangerous wedding dress sales tactics + our Christmas break

In our final episode of 2025, we chat about our upcoming projects for December which include not one but two huge content creation days, as well as reflecting on recent collaborations. Emma also picks up the conversation from last week when we responded to a bride who had purchased a wedding dress…

Why Movement Matters More Than Ever

In this reflective episode of the Tales to Inspire Podcast, we explore a powerful yet often overlooked foundation of our wellbeing movement. Since 2019, Tales to Inspire has shared over 165 lived experience stories from people across the world. Through these conversations, one theme continues to su…

S2E1 - We're back! What we've been doing + what we're planning

After a 6 month hiatus the podcast is back! In this first episode we catch up with everything we've been up to over the break, from launching the new Nortier bridal collection and website, bridal buying at Barcelona Bridal Week, creating couture outfits for an up and coming pop star and Emma's pers…

S2E2 - Does the Bridal Industry Have a Size Inclusivity Problem?

An industry focused episode in response to a recent article on Vogue Weddings. Emma discusses the intricacies of bridal sizing and scaling, the decline of the high street, and addresses the challenges faced by independent bridal retailers. ABOUT THE PODCAST This must be a lovely job... Go behind …

S2E3 - Timings, trends and shopping advice for 2027 Brides

In this episode, Emma runs through all of the bridal designers available at Miss Bush, outlining useful information on timings, prices and made to measure options for 2027 brides. Emma also talks about some of her favourite Jesus Peiro pieces and why we love this brand so much, as well as her thoug…

S2E4 - 20 Reasons brides should love Jesus Peiro

In this episode Leah challenges Emma to give 20 reasons why brides should love Jesus Peiro, in celebration of our 20 year partnership - in just 20 minutes! Covering everything from their luxurious fabrics and pattern cutting innovation to their made to measure service and industry excellence, there…