# Elise Holtzman

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Michelle Citrin | Why Your Headshot Is a Business Strategy, Not a Vanity Project

Michelle Citrin is the owner of Michelle Citrin Studios, a personal branding and photography practice focused exclusively on women in law. She has more than 17 years of experience in photography and earned her degree from the Savannah College of Art and Design. Michelle also brings a background in …

Michael Mellor | How Better Data Can Help Law Firms Win More Work

Michael Mellor is the President and Founder of 742 Advisors, a boutique consultancy focused on law firm revenue generation, pitch operations, and go-to-market strategy. He designs revenue operating models that help firms win more work with less friction, covering pitch infrastructure, business deve…

Shannon Lombardo | The Gap Between Wanting to Do Business Development and Actually Doing It

Shannon Lombardo is the Director of Business Development at Saul Ewing LLP, a national law firm with more than 400 attorneys. She leads strategic growth initiatives focused on attorney business development coaching, client relationship development, and revenue generation. With extensive experience …

Elise Holtzman | How to Get the Most ROI From Your Next Conference

Many lawyers dismiss conferences as a drain on time and money. And frankly, they're right—unless you know how to make the most of them. With the right approach, conferences can transform from missed opportunities into a cornerstone of your business development strategy. In this episode of The Lawy…

Dr. Larry Richard | How Lawyers Can Build Greater Resilience

Dr. Larry Richard is recognized as a leading expert on the psychology of lawyer behavior and the use of behavioral science to improve performance in law firms and legal departments. A graduate of the University of Pennsylvania Law School, he practiced as a litigator for 10 years before earning his …

Elise Holtzman | 3 Essential Pillars of Business Development for Lawyers

Business development can often feel daunting. Even lawyers who recognize its importance frequently grapple with where to begin and how to execute effectively. Without a well-defined strategy, it's easy to become overwhelmed, discouraged, and ultimately disengage from the process. In this episode o…

Damien Weinstein | What Happens When You Run Your Law Firm Like Your Clients Run Their Businesses

Damien Weinstein is the Co-Founder and Managing Partner of Weinstein + Klein, a Morristown, New Jersey law firm representing small and mid-sized businesses in corporate transactions and employment matters. He leads the firm's business and transaction group, where his work focuses on M&A, partnershi…

Elise Holtzman of The Lawyer’s Edge: Why Rainmaking Is a Skill, Not a Personality Trait

Send us Fan Mail What if rainmaking isn’t something attorneys are born knowing how to do?  Elise Holtzman, founder and CEO of The Lawyer’s Edge, joins Niraj to discuss why business development is a learnable skill, how introverts can build business without changing who they are, and why law firms s…

Megan Morgan | Building a Legal Practice Through Industry Specialization

Megan Morgan is a principal in the Baltimore office of Beveridge & Diamond, a national environmental law firm, where she is an environmental litigator and business counselor with a practice focused on the waste and recycling industry. She leads litigation teams on some of the firm's largest and mos…

Candisse Williamson | Strategy and Talent: How One General Counsel Builds Legal Teams and Chooses Outside Counsel

Candisse Williamson is a highly accomplished General Counsel known for her creative deal-making and extensive legal expertise across the entertainment and corporate sectors. After graduating from Northwestern Law, she refined her corporate law skills, with a focus on M&A and private equity, at pres…