# Andrei Zinkevich
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Top podcast episodes featuring andrei zinkevich.
Advocacy Strategies in B2B marketing with Robyn Hartley
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No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comI sit down with Robyn Hartley, founder of Paper Kite Media, to discuss her passion for advocacy strategies in B2B marketing. Robyn shares her insights into navigating the …
Unlocking the Power of B2B Video with Anthony Leung
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No more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comIn this conversation I sit down with Anthony Leung, founder of Mean Write Hook. I met Anthony earlier this year in London and he's full of enthusiasm and a boxing fan like…
Why ABM Doesn’t Work (and How to Fix It) - Andrei Zinkevich
At a recent event with about 300 attendees, today's guest polled the audience and asked how they felt about their ABM performance.
98.5% said they weren't satisfied.
If you've ever built an ABM program, this statistic may not surprise you. My observation is that there are few motions where the hy…
The Future of AI in Podcasting
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Joe Tanarella is the founder of Podengine.ai - an AI search engine for podcasts. There are not that many good tools out there to do podcast research (I know because I've used all of them), but by far this is the most powerful one to use.In this conversation, we discuss how the plat…
The importance of DISqualification criteria with Andrei Zinkevich
At this point, most marketers understand how to find their Ideal Client Profile (ICP). In this episode, Andrei Zinkevich adds on a key component that many marketers are overlooking...criteria for disqualifying accounts from your ICP.
Episode 41: BD Lab...80/20 Rule of Marketing with Andrei Zinkevich
Learn the 80/20 Rule of Marketing from Andrei Zinkevich’s LinkedIn post
Follow Andrei on LinkedIn: https://www.linkedin.com/in/azinkevich/
Follow Fullfunnell.io on LinkedIn: https://www.linkedin.com/company/fullfunnelio/posts/?feedView=all
* Follow our host, Tony Gray, on LinkedIn: https://www.link…
#45- How to create an effective ABM strategy
Unleash ABM's power for explosive growth! Join our Growth Chat with guest speaker Andrei Zinkevich, who generated $300k from an ABM pilot campaign. Learn key strategies to target high-value accounts, craft personalized messaging, and align sales and marketing for unparalleled success
Why 98.5% of ABM Programs Are Failing: Fullfunnel.io, Andrei Zinkevich
Andrei Zinkevich has spent 20 years in enterprise sales and marketing, and he's got some uncomfortable truths about why your ABM program is probably failing. In this conversation, we dive deep into his controversial claim that 98.5% of marketers are dissatisfied with their ABM performance, why lead…
EP 55 - Why Your ABM Strategy Might Be Failing with Andrei Zinkevich @ Fullfunnel.io
ABM was supposed to fix the waste in B2B marketing. And when it's done right, it does. The problem is that most teams aren't doing it right, and deep down, they already know it.
Lists of target accounts that sales never bought into. Intent data subscriptions that surface the same signals every comp…
How to fix your GTM playbook without starting a revolution with Andrei Zinkevich
The CMO role has never been harder. Trust from leadership sits at around 30%, average tenure has dropped to 16–18 months, and budgets keep getting cut while pressure mounts to "bolt on AI" without any strategy in place. But is this a people problem, or a playbook problem?
Andrei Zinkevich, co-fou…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
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