# Adam Oldfield

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120 emails a day... How to stand out with Adam Oldfield, Force24

Adam is CEO at Force24 based in Leeds and shares some amazing insights on his approach to key marketing challenges like email and automation. If you're looking for a fresh perspective on the things you're doing every day, this is the perfect starting point. Find out more about Force24's awesome wor…

The Death of Local Radio: Why You Should Care

Episode 63 | Adam Oldfield #3 Local radio stations are disappearing across Canada. Discover why this matters to you and your community. Adam Oldfield, media expert, reveals the shocking truth behind the closure of 900 CHML and its impact on local news, emergency information, and community connecti…

The 7 Deadly Sins of a Marketing Department with Adam and Chelsi

We sit down together Chelsi Smith, Marketing Officer from Steeper alongside Adam Oldfield, CEO of Force24 fresh of Adam's keynote at our Leeds event and the "7 deadly sins of a marketing department". Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/ This…

Adam Oldfield: Data, Automation and Standing Out

Ever feel like you’re scrolling through hundreds of metres of content daily? Adam Oldfield, CEO and founder of Force24, shares how brands can stand out in a crowded digital landscape. In this episode, Adam reveals the secrets to making automation work smarter (not harder) for recruitment companies.…

4 more business problems solved in the Business Surgery

Have you got one of these Business Problems? Welcome to the monthly, bonus episode of the Leeds Business Podcast, featuring the latest Business Surgery problems. If you're a Business Owner, have a listen; you've probably experienced at least one, or more, of these problems..... and now you have a p…

It's All Around You | Make Money from Disruptive Technology in 2025

🔮 Discover how everyday people are cashing in on the next wave of disruptive tech! Join Neil Silvert and tech specialist Adam Oldfield as they break down the BIGGEST opportunities in today's rapidly evolving tech landscape.In this eye-opening episode, you'll discover:Why Meta predicts smartphones w…

What is personalisation and how can it boost my cruise sales?

Take a look at your personal email inbox. How many of the emails you received today are from brands you have a genuine interest in and how many have you actually opened and engaged with? If the answer is ‘hardly any’ then you’re not alone.    Our inboxes have become congested with brand emails sell…

How can I grow my customer database?

Welcome to part two of our interview with Force24 CEO and founder Adam Oldfield. Last time around Adam introduced us to the concept of personalisation, revealing how travel agents can use it to amplify their email marketing. But what does genuine personalisation actually look like and how should it…

How is AI impacting travel marketing?

As AI becomes more prevalent, companies are racing to understand how it can give them a strategic advantage over their competitors, but what ethical quandaries does it raise for marketers? In the third and final instalment of our interview series with Force24 CEO Adam Oldfield, we cast our gaze to …