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Look, I don't really want to do this.
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And I'm telling you upfront, it's easier to hide behind the business, not be in front of the camera, and to simply not do this during a super busy week.
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But the great Steven Pressfield says, it's not the writing part that's hard.
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What's hard is actually sitting down to write.
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And what keeps us from sitting down is what they call resistance.
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And boy, am I feeling that resistance right now.
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A few days ago, I even told my team, I'm not even sure how to turn on my camera, how to hit record.
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I'm not even sure how we could do all this, which is hilarious because we built over 250 podcast shows for other CEOs.
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This is literally what we do.
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But you see this feeling over here, everyone feels it.
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The overthinking, the overcomplicating, the self-doubt, the fear, the fear.
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That's the exact same feelings our clients have.
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So I figured if I'm going to ask the founders to be brave, to have courage, right?
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To have courage, then I better go first.
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So here it is.
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Welcome to Authority Capital.
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This is a show where we tell you the truth about what it takes to build a multi-million dollar business, a meaningful life, and really a body of work that you would be proud of.
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And we'll show you how this applies to your brand, your business, so you can steal the very best ideas, use it right away, because there's really nothing more valuable than your time.
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I'm your host, Jay Wong.
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I personally am on a mission to meet the best version of myself in all areas of my life.
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Business, relationships, relationship with myself, relationship with...
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my family, health, fitness, and candidly speaking, I'm trying to get richer every single day.
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And in the spirit of respecting your time, here's who the show is really for.
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Here's our three promises.
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Number one, we're only gonna have on real operators with real stories.
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These are founders that have built legit seven, eight, nine figure businesses.
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Some of them before the internet, definitely before AI.
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And they're gonna share what actually moved the needle.
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Number two, because we respect your time, every episode is going to earn its length and you're going to walk away with at least one thing that you can use in your business that week.
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And number three, I just wrote integrity.
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I'm building this right in the open.
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We're going to pull behind the curtain in terms of the things we do with our show and things that you can steal and use in your business.
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Every so often, I'm just going to show up like this, kind of unscripted to a certain degree, and we're just going to rift.
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We're just going to talk.
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This show is for any founder who you're great at what you do, but you're still being like the best kept secret in your marketplace.
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If you're looking to step out in front of the camera, you want to defeat resistance and you want to make more money.
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then this show is for you.
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If you're looking for quick hacks, fame, some tactics, this probably isn't your show and that's okay.
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So make sure to hit subscribe on our YouTube channel, follow along on Apple and Spotify so you never miss an episode.
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Now,
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If you wanted to hear more about the lore of the show and you want a bit more background on who I am, stay tuned so we can dive a bit deeper.
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Because our story takes us all the way back 2016.
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This is 10 years ago.
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I started the podcast called The Inner Changemaker.
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I figured out how to growth hack that.
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We hit number one in self-help on iTunes, back when it was even called iTunes.
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We won multiple awards, back-to-back awards from podcast awards, and we got to sit down with absolute legends in the game.
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I'm talking about the late, great Bob Proctor, Dan Martell, Patrick Bette David, Lisa Nichols.
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Some of my favorite authors of all time, people like Greg McKeown, who wrote Essentialism, people like Gay Hendricks, who wrote The Big Leap, Jack Canfield, Chicken Soup of the Soul.
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I don't know if you guys can tell, but I was having fun interviewing my own heroes.
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And look,
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By itself, podcasting was a medium that I just kind of fell in love with.
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I love this long form, kind of like, give me the rules, but give me the mic, give me the camera, let me just go do my thing, right?
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And I always thought that podcasting itself,
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having a show, was the greatest life hack.
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And there's something special about audio-only podcasts, which really has a special place in my heart.
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And perhaps I'm going to make a whole episode on that.
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But at that time, I was running an events business.
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I exited that business.
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And in 2019, I started Podcast Your Brand.
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This is the company we run today.
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It's our fully white-gloved, done-for-you podcast agency, where we've always believed that the best use of your time, a founder's time, was spent in front of the camera, in front of the mic.
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And we've always worked with CEOs and business owners using their voice, their face, their humanness, humanness, human, humanness.
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What makes them human?
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Showcasing their values, their beliefs, marketing their business in a very genuine way and really building up what we call that authority capital.
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Now, since then, my team and I, we've launched over 250 shows, most of them ranking in the top 100 on Apple Podcasts, with thought leaders like Cameron Harreld in the business category, Dan Goh in the health category, as well as John Miles in the personal development category.
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We've also worked with many organizations, companies like P&G, as well as hundreds of award-winning companies from Inc., Globe and Mail, Forbes.
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So, yeah.
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We know podcasting works for a business, but there's also a lot that can essentially go wrong.
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And what went wrong is kind of what happened with my podcast, The Interchange Maker.
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Because on paper, it seems like it worked, right?
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Big audience, you get the rankings, you get some of the awards, listeners from all over the world.
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Big problem to that.
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There's no business real behind it.
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I was essentially, it was this like hobby that I was trying to like force fit into a business if that makes any sense, right?
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No backend, no strategy before recording, just turn on the mic and rip.
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Nothing connecting any of the attention to anything real.
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And I did that for a few years, it burned me out.
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So I did what a lot of founders do, which is I went and I grew a business.
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I built shows for other people staying off camera.
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Now, one of my favorite authors, Julia Cameron, she wrote this amazing book called The Artist's Way, and I highly recommend checking it out.
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She has a term for this.
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She calls this a shadow artist.
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Someone who builds a career right next to the art that they love, but they never actually do the art.
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Now, I have a lot of thoughts and emotions when it comes to that, but that was essentially me.
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Instead of figuring out how to be a better artist or a storyteller or a podcaster, I leaned into the business.
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And that's what we've done.
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So the last seven years had been this massive roller coaster.
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We've generated millions of dollars, but also the business almost went bankrupt a couple different times.
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We built this incredible global team, like world-class team, working with clients that are truly inspiring and amazing.
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But we also took out like loans to have to cover payroll and, you know, to pay for all these silly and stupid investments that we've made along the way.
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My wife and I, we had this amazing, dreamy wedding in Italy.
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And if you were there, you would know.
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It was one of the best weeks of our lives.
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And we took a lot of trips around the world.
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We saw Japan.
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We went to the Arctic Circle, went to Dubai.
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But my wife would be the first person to tell you.
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I was very rarely fully present on most of those trips.
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In fact, I was stressed out of my mind trying to figure out how to take sales calls in every one of these time zones.
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What looks great on Instagram doesn't always show the whole picture.
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And the point is, wherever your focus goes, energy flows.
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So surprise, surprise, if you focus on growing the business, you end up making more money.
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But on the inside, I felt emptier, like creatively speaking.
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And I didn't have that outlet anymore.
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So part of even doing this podcast is kind of like rediscovering that part for myself.
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And you're invited to follow the journey if you so choose.
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Because at the end of the day, I'm just an entrepreneur, figured out a couple things, but there's more that I haven't figured out and I'm sharing my journey along the way.
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Now, that's enough
about me.
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Let's talk more about you.
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I'm recording this now at the end of 2026.
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And I want to tell you that long-form conversations matters more right now than it ever has.
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In fact, this is how you know it matters so much because recently, literally about less than a week ago, Meta, Instagram, released long-form conversations.
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Now you can upload full long-form conversations on Twitter.
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Instagram and on social media.
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What does that tell you?
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That the direction of the market, when you have one of the top social media publicly traded stocks, right, that is known for short form content, but over the years, they've increased reels.
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Reels used to be like 60 or 90 seconds.
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They increased that to three minutes.
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Now they're trying to take up more market share in terms of long form content.
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Why?
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Why?
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It's very simple.
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You probably notice it as well.
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AI could write your posts.
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It can clone your voice.
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It could generate your face.
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I'm not joking.
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You know, the other day, one of our clients, he's like a 60 plus gentleman.
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He's been taking all these like AI courses and all these things.
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He took the scripts that my team wrote for him.
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You ran it through one of those like AI avatar tools that gives you like a digital twin and
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And he sent us back the video.
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He's like, I don't even want to hop on video.
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The video wasn't even too far off.
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But if you've ever spent any time listening to AI or watching AI, you know that, you
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AI might look really good, but it's silly to think that it actually is going to create the trust that you want in your marketplace, right?
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The problem is that once you start seeing a lot of it, you start noticing it's AI.
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And for whatever reason, it just doesn't hit the same as like a human doing this, right?
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Non-AI, you know?
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Which leads to the thesis of the show.
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AI can do a lot.
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It's going to get a lot better,
right?
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but it can't be someone you actually trust.
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And trust is what every founder we talk with is really selling.
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It's not the widget.
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It's not the product.
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It's trust.
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It's certainty in what you're able to deliver.
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So that leads us to this new question.
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What do we do now?
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If attention is cheap, followers are going to come and go, algorithms change overnight, AI companies taking over, authority is the only thing that's different.
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And it builds, it's your reputation.
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It builds with you over time.
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It compounds, just like capital.
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You build it, you invest it, and it earns for you.
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You don't even need millions of people.
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You need the right 50, the right 100 to know who you are and trust how you think.
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And in an upcoming solo episode, I'm going to actually break down for you what we call the four stages of authority capital and how to tell which one you're in.
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So stay tuned for that.
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Now, to kick things off properly, we have an incredible lineup.
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We have Matt Stewart, who's built National Services Group.
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Wait till you hear that whole episode.
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He's at the same partners for over three decades.
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They lost everything multiple times.
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And now they're on track to do north of half a billion dollars this year.
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We have Cameron Herold, who scaled 1-800-GOT-JUNK, took them from 2 million to 106 million.
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Then he shared on the podcast how he got fired by his best friend.
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Now, some of you already seen that clip.
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It's been going around.
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It's generated like 400, 500,000 views already.
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The full conversation is like a masterclass in becoming a global leader in your industry.
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Okay.
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We got guests like Evan on how he shares about loneliness and how that follows high achievers.
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We have guests like Mark, who's built an amazing custom box company and why the smartest move in the age of AI might not be something like a new tool or a new platform.
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It might be something that people can hold in their hands.
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And we have so many talented individuals, entrepreneurs, stories coming your way.
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So, ladies and gentlemen, that's Authority Capital.
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Welcome.
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Thank you for spending a few minutes with me.
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If there's someone you know that you would want to see featured on the show, especially once you start seeing some of these interviews, and you want me to put them in the hot seat, you want me to ask them the tough questions, just let us know.
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DM us on Instagram at Authority Capital, and we just might make a whole podcast featuring them.
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Same thing.
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If you have a question, something you want me to address, happy to do that.
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If this resonated, follow along, share it with a founder who's still the best kept secret in their space.
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Now, if you're watching this and you want to build a show just like this of your own and for your company, link is in the show notes.
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See if we can help.
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Excited to have you here.
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Let's get into it.
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Welcome to Authority Capital, baby.