203 When to Hire and Fire Your Marketing Agency
What if most of what your marketing agency does could be done in an afternoon with AI?
Chris Franks, Stephanie Hays, and Anthony Franco pull apart the agency model in 2026. They debate whether the founder should own strategy or rent it, why packaged services quietly produce mismatched leads, and h…
204 Kill Weak Ideas Before They Eat the Good Ones
What if the idea you love most is quietly draining the business you are trying to build?
Chris Franks, Anthony Franco, and Stephanie Hays dig into idea triage: the uncomfortable founder work of deciding which ideas deserve more oxygen and which ones need to stop consuming cash, time, and attention…
205 Build Luck Before You Need It
Luck is not a strategy, but waiting for it is worse.
Chris Franks, Anthony Franco, and Stephanie Hays dig into the uncomfortable founder problem hiding inside every success story: how much of this was skill, and how much was timing? They break down luck surface area, why more at-bats create better…
205 Build Luck Before You Need It
Luck is not a strategy, but waiting for it is worse.
Chris Franks, Anthony Franco, and Stephanie Hays dig into the uncomfortable founder problem hiding inside every success story: how much of this was skill, and how much was timing? They break down luck surface area, why more at-bats create better…
206 Build Brand Before the Cult
A cult brand is not a costume. It is identity people can wear.
Chris Franks and Stephanie Hays dig into brand versus cult, and why founders who chase logos, merch, and mass awareness often skip the harder work: a sharp product promise and a community that sees itself in the company. They use Liqui…
207 Are You Scaling to Win or Just to Hide?
In 2011, a photo-sharing app raised 1 million before it launched, turned down a 00 million buyout from Google, and was dead within sixteen months. The money didn't save it. The money hid what was broken.
Chris Franks and Stephanie Hays pull apart one of the most misunderstood decisions a founder e…
208 Fire Customers Before They Rot Your Team
What if your hardest client is the reason your best employees quit?
Chris Franks, Anthony Franco, and Stephanie Hays dig into the decision founders delay until the damage is already in Slack, Zoom, and the exit interviews. They unpack preemptive breakups with abusive accounts, clients chasing mag…
209 Your Exhaustion Is Contagious (And Expensive)
Founders treat personal health like a side quest they will unlock after the next milestone. Meanwhile their short fuse, foggy judgment, and heroic overwork quietly become the company real operating system.
Chris Franks and Stephanie Hays put a hard cost on that myth. They break down how depleted f…
210 Hard Work Hides Broken Systems
The longest weeks a founder works are evidence the plan is failing, not proof they are leading. Hard work feels like leadership. Often it is just a broken system wearing a heroic costume.
Chris Franks and Stephanie Hays dig into working harder versus recovering smarter: why more hours hide the bre…
213 Dashboards Hide the Call You Won't Own
Dashboards do not make the call. They hide it. Founders drown in market reports and still have to decide whether to start, keep going, or kill the company.
Chris Franks, Stephanie Hays, and Anthony Franco dig into founder intuition versus data: why gut is usually homework you already did, why acti…
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