# Sara Payne

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Adoption Is a Team Sport: Aligning Product, Marketing, and Revenue

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we’re joined by Wendy Cutting, VP and CTO of Product, Data, and Engineering at HealtheMed, to dig into one of the most important and nuanced challenges in healthcare: the often-fraug‮…

Marketing Under Pressure: 8 Hot Takes on Leadership, AI & Authority

On today’s episode, Sara Payne welcomes back Jennifer Hovelsrud, a seasoned leader in enterprise content marketing with over 20 years of experience across both large enterprises and high-growth startups. Together, they shake up the usual format with a dynamic exchange of marketing “hot takes,” div‮…

The Most Expensive 20 Minutes in Marketing

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne is joined by Emily Hansen, Senior Director of Market Development at Axogen, a leader in surgical innovation for peripheral nerve repair. Together, they dive deep into the ‮…

The AI Search Gold Rush: What’s Worth Your Time (and What’s Not)

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we dive into the “new gold rush” of health marketing: AI search. Joining us is Vincent Grippi, founder and CEO of Grippi Media, a seasoned expert with over sixteen years of experienc‮…

Why Every Leader Should Take Improv

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we’re joined by Bernie Armada, professor at the University of St. Thomas and a leader at the intersection of storytelling, communication, and applied improvisation. Bernie shares his‮…

A ban on crypto kiosks in Minnesota begins Aug. 1. What are these machines?

A new state law taking effect Aug. 1 aims to put a stop to scams that have caused Minnesotans to lose nearly a million dollars over the last few years. The schemes involve tricking people into depositing large sums of money into ATM-like machines called cryptocurrency kiosks. State lawmakers pass‮…

When Marketing Never Slows Down

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Scott Brinker joins Sara Payne for a candid discussion on the accelerating pace of marketing and the impact of marketing technology and AI on today’s business environment. Widely kno‮…

You Don't Have to Be on the Same Page: Relationships, Faith & Money — Sara Payne

In this episode, I sit down with relationships coach Sara Payne to talk about what to do when you're not on the same page with your spouse, whether that's religion, parenting, or money. Sara challenges the assumption that not being on the same page is even a problem, sharing the mind-blowing idea ‮…

Patient Insights That Shape Better Brand Strategy

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Kelly Franchetti, CEO of The Patient View, nurse, rare disease mom, and seasoned patient insights expert joins Sara Payne for an essential conversation about the art and science of w‮…

The End of Attention Marketing and the Rise of Authority in Healthcare

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, Sara Payne brings a new perspective to a pressing evolution in healthcare marketing. On this focused solo episode, she explores a theme that’s been surfacing in client conversations ‮…