# Mike Blumenthal

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Fragmented Discovery, Google's €460M DMA Fine, and Apple's Distribution Bet

Send us Fan Mail Greg Sterling and Mike Blumenthal break down four stories shaping local search and AI discovery. First, a preview of new consumer-journey research Near Media ran for Lastmile Retail (heading to Brighton SEO): search and AI dominate discovery, but human referral has barely moved in‮…

Why "Position One" Doesn't Exist in Local Anymore (Brighton SEO Recap)

Send us Fan Mail Andrew Shotland (Local SEO Guide) and Mark Kabana (founder of Places Scout, now VP of Data Innovation at Yext) join Greg Sterling and Mike Blumenthal fresh off Brighton SEO San Diego for an open-agenda conversation: what the conference floor actually said about local's place in th‮…

Spokes & Strategy Ep 20: How Customers Actually Choose a Local Business with Mike Blumenthal

Most businesses see their analytics. Only Google sees what a customer does before they ever click.In this episode of Spokes & Strategy, Brandon Morphew talks with Mike Blumenthal, co-founder and analyst at Near Media. Mike has spent over two decades studying local search and consumer behavior, and‮…

Unpacking Local Search: User Behavior and Review Management (#641)

Have you ever wondered how users interact with local search results? Or how to tackle the review chaos—both fake and missing? You're in luck. Today, we're getting the lowdown from Mike Blumenthal, who knows Google's local search like the back of his hand. Let's dive in! The Scoop on Local Search B‮…

Mike Blumenthal: Fake reviews attack in GMB (#497)

Reviews play a crucial role in a business's online reputation, with many customers relying on them to make informed decisions. However, fake reviews have become a significant issue for businesses, with attackers leaving false reviews to damage a business's reputation. In this podcast, we'll be tal‮…

187. Impact Of Google Image To The Future Of Local Search With Mike Blumenthal

SEOs should predict the future. It’s the chance to overcome competitors. Consider new techs faster than traffic and sales are yours. Mike Blumenthal shares his valuable insights on our podcast. Watch or listen to the entire episode to know a lot more. Wanna get more traffic? Submit your request on‮…

The AI Discovery Illusion: Why Google Still Owns the Customer

AI Visibility Podcast | Jason AI Wade with Mike Blumenthal AI is changing how consumers find businesses. But finding a business and choosing one are two very different things. Jason AI Wade welcomes Mike Blumenthal, co-founder of Near Media and the local-search expert known as “Professor Maps,” fo‮…

Beyond the Link: How Citation Labs Rebuilt Its Agency for AI Visibility (Part 2)

Send us Fan Mail Garrett French, Valerie Cecil and James Wirth of Citation Labs rejoin Greg Sterling and Mike Blumenthal for Part 2. After laying out the six layers of AI visibility in Part 1, they get into how an agency runs against that model: comparison content on satellite sites, narrow "query‮…

85 Videos, 104 Subscribers: A Year of Podcasting, YouTube & AI

85 Videos, 104 Subscribers: A Year of Podcasting, YouTube & AI AI Visibility Podcast | Jason AI Wade | BackTier Media Eighty-five videos. 104 subscribers. A year of podcasting, YouTube, artificial intelligence, interviews, experiments, and learning in public. What worked? What failed? And what hap‮…

Is AI Visibility Worth the Hype or Just a Scam? | E53 The Whitespark Local Update

Darren Shaw and Claire Carlile are back to break down the latest news, trends, and developments in local SEO and AI search, including: 📝 Can You Change The Order of Google Business Profile Photos? (Miriam Ellis) 📝 AI Picks the Shortlist: Are You Even Showing Up Locally? (Krystal Taing) 📝 The Local‮…