# Lisa Schwartz

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The Blueprint to Pharmacy Success in 2026 | Pharmacy Tech Trends: PrimeRx

Join us for an informational session where Lisa Schwartz joins Ketan Mehta to discuss how pharmacies can build the road to success in 2026 through industry hurdles, trends, and policy changes.

The Blueprint to Pharmacy Success in 2026 | Pharmacy Tech Trends: PrimeRx

Join us for an informational session where Lisa Schwartz joins Ketan Mehta to discuss how pharmacies can build the road to success in 2026 through industry hurdles, trends, and policy changes.

JNCI Interview: Lisa Schwartz and Steven Woloshin discuss the editorial "Promoting Healthy Skepticism in the News: Helping Journalists Get It Right"

Dartmouth's Lisa Schwartz and Steven Woloshin speak with JNCI about their editorial that discusses the exaggerated fears and hopes that often appear in news coverage of cancer research. The editorial provides guidance for both the media and journals

JNCI Interview: Lisa Schwartz and Steven Woloshin discuss the editorial "Promoting Healthy Skepticism in the News: Helping Journalists Get It Right"

Dartmouth's Lisa Schwartz and Steven Woloshin speak with JNCI about their editorial that discusses the exaggerated fears and hopes that often appear in news coverage of cancer research. The editorial provides guidance for both the media and journals

JNCI Interview: Lisa Schwartz and Steven Woloshin discuss the editorial "Promoting Healthy Skepticism in the News: Helping Journalists Get It Right"

Dartmouth's Lisa Schwartz and Steven Woloshin speak with JNCI about their editorial that discusses the exaggerated fears and hopes that often appear in news coverage of cancer research. The editorial provides guidance for both the media and journals

The Money Strategies Nobody Taught Us | with Lisa Schwartz

What happens when a woman who spent over 20 years climbing the corporate ladder, managing a $500 million budget, juggling calls with London at 6 a.m. and Singapore at 10 p.m., breast pump plugged into the cigarette lighter on the Edens Expressway finally decides enough is enough? She gets back in ‮…

AI Will Not Fix Your Marketing Data

Companies are racing to deploy copilots, predictive scoring, automated personalization, generative content, and AI agents. The assumption is that adding intelligence will create better decisions. But AI does not repair missing context. It reasons from the information it can access. Imagine asking ‮…

Your TAM Is Lying to You: TAM vs. SAM vs. SOM Explained

A large total addressable market can make almost any growth plan look credible. But a billion-dollar TAM does not tell you how many companies fit your product today, whether you can identify the right buyers, which channels can reach them, or whether your team has the capacity and budget to win th‮…

Before You Fix the Growth Problem, Decide Where You're Going

There is a moment after every good diagnosis when people get impatient. You’ve looked at the data. Found the performance gaps. Examined the market. Challenged the assumptions. Identified what isn’t working. Now everyone wants to do something. Launch the campaign. Buy the platform. Change the sales‮…