# Kavita Singh

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TCC Podcast #456: Fix Your Mindset with Brian McCarthy

If you've been doing all the things, listening to the advice of the experts, and you're still not seeing results, maybe the thing holding you back is your mindset. In this episode of The Copywriter Club Podcast, I'm speaking with former copywriter and current mindset coach, Brian McCarthy. We talk‮…

Episode 198: Why B2B strategy needs a little magick: Escaping the data trap, with Lesniak Swann

In this week’s episode of the B2B Marketing Podcast, Kavita Singh spoke to Matt Hicks, Strategy Director, Lesniak Swann to describe the data trap that marketers often fall into when creating campaigns. In our podcast episode, Matt does validate the importance of data, but stresses that data alon‮…

Episode 210: How AI is rewriting the rules of content and brand strategy

In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with Dan Miles, Executive Vice President at The Hoffman Agency, to explore the growing impact of AI on brand and content strategies. They kick off the conversation by examining how buyers are changing the way they researc‮…

Episode 212: How Omne, UK B2B agency of the year, turned deep expertise into real growth

In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with Hannah Podbury-Neal and Emma Halewood from foodservice marketing agency Omne to discuss their 2025 award win for ‘UK B2B Agency of the Year’. They begin by exploring how Omne succeeded in a category typically dominat‮…

Episode 216: B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo

In this special B2B Marketing Podcast episode, Kavita Singh is joined by Amie Farrell, Global Head of Marketing, Deliveroo for Work, to preview her upcoming session at B2B Ignite. Amie delves into her philosophy that B2B decision-makers are "just like you and me," challenging traditional percep‮…

Episode 222: Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer

In this episode, Kavita Singh sat down with James Farmer, Co-Founder, B2B Marketing & Propolis, to unpack the findings from The B2B Nation Series, Volume One: United Kingdom. James explained why nearly half of UK output is already B2B, why consumer metrics are misleading our understanding of nat‮…

Episode 223: Bare-Knuckle B2B: Peak martech, AI hype, and the tyranny of the click

In this episode of Bare-Knuckle B2B, our hosts Kavita Singh and Matt Hicks sit down with Fujitsu’s Andrea Clatworthy to ask a blunt question: have we hit peak martech? With 15,000+ vendors, low adoption, and only a fraction of functionality actually used, they dig into why marketers keep getting‮…

Episode 224: Inside the 2026 B2B Marketing Awards shortlist: AI, creativity and the new playbook

The 2026 B2B Marketing Awards shortlist is out, and it's telling a bigger story about where B2B is headed. In this episode, Kavita Singh is joined by Sapio, Radish and FunnelFuel to unpack what this year's entries reveal about the state of B2B marketing, from the campaigns that made the cut to the‮…

Episode 225: Creating human-centered ABM in an AI world, with EY's Gabriella Sellers

In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her keynote at the Global ABM Conference on 4 November, she shares the philosophy, the frameworks, and the h‮…

Episode 226: What our 2026 award entries reveal about the direction of B2B marketing, with Omne

In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with ‘UK Agency of the Year’ and foodservice marketing agency, Omne, to explore what’s reshaping B2B marketing. Featuring Emma Halewood, Ellie Mitchell and Chris Davies, the conversation looks at the trends defining 2026 a‮…