Founder-Led Sales with Jen Abel of Jjellyfish
Product-market fit requires both customers willing to pay and stay. It’s not just about initial sales, but also retention. Early-stage sales should focus on research and understanding customer problems rather than immediate revenue generation. Founders often skip this crucial research phase.
Abst…
The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
Jen Abel is the co-founder of JJELLYFISH, where she and her team have worked with over 300 early-stage founders to learn how to sell, do early customer discovery, and set up a repeatable sales motion on the way to their first $1M ARR. In our conversation, Jen shares:
• Why founder-led sales is so …
Weekly Wrap Up On Baldoni/Lively Case & Why Politics SHOULD NOT BE IN THIS CONVERSATION!
HAPPY FRIDAY :)
Timestamps:
0:00 - Updates on the Blake Lively and Justin Baldoni trial.... Bryan Freedman responds, Jen Abel sues Stephanie Jones, Leslie Sloane denied stay of discovery
44:00 - Beyonce & Jay-Z consider going after Kanye
51:20 - Where did Kelly Clarkson go and why?
59:00 - My RANT…
Lively v. Baldoni 24 - Jen Abel KIDNAPPED! MISSING AND PRESUMED PHONELESS.
We're in our alternate timeline to catch up on the bustling Jones v. Abel docket! It's part 2 of Jen Abel's Countersuit against Jones and Jonesworks.
#126 SaaS Deep Dives: Early Stage Sales, Product Demos & Right to Sell with Jen Abel, Co-Founder JJELLYFISH
Jen Abel Co-Founder JJELLYFISH chats with Amit Somani, Managing Partner Prime Venture Partners.
Listen to the podcast to learn about01:30 - Early Stage Sales & PMF11:00 - How to Discover Your Customer’s Problems14:30 - The Product Doesn’t Drive Customer Discovery16:00 - How to Run a Great Demo21:0…
"Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR | Jen Abel
Jen Abel is GM of Enterprise at State Affairs and co-founded Jellyfish, a consultancy that helps founders learn zero-to-one enterprise sales. She’s one of the smartest people I’ve ever met on learning enterprise sales, and in this follow-up to our first chat two years ago (covering the zero to $1 …
What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
Jeanne DeWitt Grosser built world-class GTM teams at Stripe, Google, and, most recently, Vercel, where she serves as COO and oversees marketing, sales, customer success, revenue operations, and field engineering. She transformed Stripe’s early sales organization from the ground up and advises foun…
We replaced our sales team with 20 AI agents—here’s what happened | Jason Lemkin (SaaStr)
Jason Lemkin is the founder of SaaStr, the world’s largest community for software founders, and a veteran SaaS investor who has deployed over $200 million into B2B startups. After his last salesperson quit, Jason made a radical decision: replace his entire go-to-market team with AI agents. What st…
5 questions to ask when your product stops growing | Jason Cohen (2x unicorn founder)
Jason Cohen is a four-time founder (including two unicorns, one being WP Engine) and an investor in over 60 startups, and has been sharing his lessons on company building at A Smart Bear for nearly 20 years. In this episode, Jason shares his methodical five-step framework for diagnosing stalled gr…
How to close $100K+ enterprise deals, step by step | Jen Abel
Jen Abel is the co-founder of JJellyfish and GM of enterprise sales at State Affairs. She is widely regarded as one of the sharpest practitioners in enterprise sales, and for that reason, this is her third visit to the podcast. In our first conversation we went deep on founder-led sales; in our se…
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