146: Lift Heavy, Speak Strong — How Words, Fitness & Business Collide with Jason Fernandez of Best Hour of Their Day
In this episode of the Full of Words podcast, Sue Kennedy sits down with Jason Fernandez — CEO and co-founder of Best Hour of Their Day, CrossFit gym owner of 17+ years, business coach, mindset advocate, and proud member of “the future… but in the past” (you’ll get it when you listen).
From the ot…
How Much Should You Charge for CrossFit in 2026? (Reverse Engineer It)
Join Jason Fernandez and Christian Genson as they break down why rising operational costs and inflation mean your current CrossFit pricing model guarantees you will make less money in 2026. You’ll learn how to reverse engineer your revenue goals and apply the "7-7-7" strategy to protect your profi…
Why Referrals Outperform Ads for CrossFit Gyms (By the Numbers)
Jason Ackerman and Jason Fernandez break down why referrals consistently outperform ads for CrossFit gyms—using real numbers, not opinions. They walk through the math behind cost to acquire a member, lifetime value, and why a properly structured referral offer drives faster growth, higher retentio…
Clarity Over Charisma: Leadership Lessons from the Navy and CrossFit 🌟 with Jason Fernandez
Join us for a powerful and grounded conversation with Fern — we explore clarity over charisma, discipline as a path to freedom, and what it truly means to lead with ownership and intention. Shaped by his experience in the U.S. Navy and years of building and mentoring businesses, Fern shares how ca…
AffiliateCon 2026 Announcement! | BHOTD x Mayhem
Austin Malleolo joins Jason Fernandez and Jason Ackerman to break down what Best Hour of Their Day and CrossFit Mayhem are building with AffiliateCon 2026.
They share why this event exists, what makes it different, and how it’s designed to raise the standard for coaches, owners, and the broader Cr…
Do GLP-1s Belong in Your CrossFit Gym?
GLP-1s like Ozempic are showing up in CrossFit gyms whether coaches like it or not. Your members are already using them and most gym owners have no idea how to handle it.
In this episode, Jason Ackerman and Jason Fernandez sit down with Dave Appel, Owner of SoLa CrossFit and Chief Health & Fitnes…
Forged for the Future: The Next Era of CrossFit | CrossFit CEO Bruce Edwards
CrossFit CEO Bruce Edwards joins Jason Fernandez at the 2026 Owners and Coaches Conference. They discussed what HQ got wrong over the last five or six years and how the partnership between HQ and affiliates gets rebuilt. They cover brand, coaching standards, IP protection, HYROX and GLP-1s as grow…
288. Interview | JUST PLAY DEAD Director Martin Campbell
JUST PLAY DEAD marks a different sort of challenge for Martin Campbell. The director, best known for GOLDENEYE, CASINO ROYALE and THE MASK OF ZORRO, is used to staging rough-and-tumble fights, car chases, fiery explosions. But JUST PLAY DEAD posits its tension around a couple whose marriage gasps …
CrossFit España Country Manager | Nat Díez
Nat Diez (CF-L4) is the country manager for CrossFit España, Seminar Staff, and Owner of Nama CrossFit in Illes Balears, Spain. Learn from her, Jason Fernandez, and other industry leaders at the upcoming CrossFit Affiliate Summit España & Andorra 2026 Spain September 26 at Full CrossFit in Valenci…
AffliateCon 2026 | Recap
Jason Ackerman and Jason Fernandez share their favorite moments and takeaways from AffiliateCon 2026.
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Join us at AffiliateCon 2027 | Dallas, TX | Oct 1-3
https://www.affiliatecon.co/
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Take the free Affiliate Blueprint Assessment
https://www.besthouroftheirday.com/affiliate-blueprint-assessme…
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